{"title":"Pre-order Biographies","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBrowse our biographies on Pre-order at Book Hero! By pre-ordering, you secure your copy for release date and ensure you don't miss out on the newest titles from your favourite authors. \u003c\/p\u003e","products":[{"product_id":"after-steve","title":"After Steve","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eFrom the Wall Street Journal’s Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul.\u003c\/p\u003e\n\n\u003cp\u003eSteve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.\u003c\/p\u003e\n\n\u003cp\u003eIn many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximise a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.\u003c\/p\u003e\n\n\u003cp\u003eJobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $3 trillion. 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The story opens with a heart-pounding scene set in the Arctic wilderness, where Freuchen finds himself buried alive under the snow during a sudden blizzard. As he claws his way to the surface, only to discover his beard has frozen to the sled runners, Freuchen's battle for survival sets the stage for a lifetime marked by relentless daring and discovery.\u003c\/p\u003e\n\n\u003cp\u003eFrom the uncharted Arctic wastelands, where he experienced the twilight years of polar exploration, to the underground resistance networks of World War II, Freuchen's life reads like a work of fiction. His curiosity and courage led him to conduct jaw-dropping expeditions, endure a Nazi prison camp, and survive a devastating injury that nearly cost him his life. Despite these challenges, Freuchen maintained a keen sense of humour and an insatiable thirst for knowledge that drove him from icy wildernesses to the dizzying glamour of Hollywood.\u003c\/p\u003e\n\n\u003cp\u003eFreuchen's adventures were not merely thrill-seeking; his life was guided by principles that were remarkably ahead of his time. He was a vocal advocate for Indigenous communities and early environmental stewardship, starting conversations that resonate profoundly in today's world. His life embodied a fascinating dichotomy— a rugged explorer who also engaged deeply with the burgeoning field of climate research and the fight against fascism.\u003c\/p\u003e\n\n\u003cp\u003eMeticulously researched and grippingly written, \u003cem\u003eWanderlust\u003c\/em\u003e is much more than a biography. 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