{"title":"Philippe Lasserre","description":"\u003cp\u003eWelcome to the world of Philippe Lasserre, a renowned author and expert in the field of global strategic management. Known for his insightful perspectives and clear articulation, Lasserre's works primarily reside in the Education \u0026amp; Reference categories, making them essential reads for students, educators, and professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eLasserre’s most notable work, \u003cem\u003eGlobal Strategic Management\u003c\/em\u003e, has become a cornerstone for those seeking to understand the intricate dynamics of managing businesses on an international scale. His books provide comprehensive guides to strategic management principles, backed by real-world examples and case studies that bring theory to life.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for expanding your knowledge and bringing depth to your strategic thinking abilities, Lasserre's collection offers invaluable resources for anyone interested in business strategy and global management practices. Explore his works and gain a deeper understanding of how to navigate the complex global business landscape.\u003c\/p\u003e","products":[{"product_id":"global-strategic-management-by-philippe-lasserre-9781350932968","title":"Global Strategic Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSeamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, \u003ci\u003eGlobal Strategic Management\u003c\/i\u003e is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.\u003c\/p\u003e\n\n\u003cp\u003eThe book takes an applied approach to global business strategy, emphasising functional parts of international business, such as managing marketing, operations, HR, and finance. The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, including trends like working from anywhere and deglobalisation.\u003c\/p\u003e\n\n\u003cp\u003eNew to this fifth edition is increased material on sustainability and corporate social responsibility. It includes discussion of climate change, NGOs, and sustainable development goals. Subjects such as the impact of technology, cryptocurrency, and global strategy in the digital space are explored in more detail, while the conflict in Ukraine is also considered.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47362596765932,"sku":"9781350932968","price":131.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/27241963482668.jpg?v=1772895929"}],"url":"https:\/\/bookhero.co.nz\/collections\/philippe-lasserre.oembed","provider":"Book Hero","version":"1.0","type":"link"}