{"title":"Phil Bradley","description":"\u003cp\u003ePhil Bradley's work is an invaluable resource for those seeking to master the art of internet searching. His books offer clear, practical guidance on navigating complex information landscapes with confidence and precision.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students, researchers, and professionals alike, his titles delve into effective search techniques and strategies, making even the most daunting online queries manageable and productive.\u003c\/p\u003e","products":[{"product_id":"expert-internet-searching-by-phil-bradley-9781783302475","title":"Expert Internet Searching","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn an environment where increasing amounts of information (and fake news) flood the internet on websites and social media, the information professional’s job is getting harder. It is important that they are skilled at finding and using the appropriate information and assisting users in working out what information they need and the best way of getting it.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eExpert Internet Searching\u003c\/i\u003e provides library and information professionals with in-depth practical information on how to search the internet quickly and effectively to help their users and make their lives easier. Now fully revised for its fifth edition, this book covers the basics of search before going into detail on how to run advanced and complex searches using a variety of different search engines. This edition has been updated to include current trends in search, such as social media search, fake news, and discussion of the authority and validity of search results. It will ensure that information professionals, whether complete beginners or more experienced, are able to work efficiently to obtain accurate information in a timely fashion.\u003c\/p\u003e\n\n\u003cp\u003eKey topics covered include:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eAn introduction to the internet and search engines\u003c\/li\u003e\n    \u003cli\u003eThe Google experience and a discussion of its disadvantages\u003c\/li\u003e\n    \u003cli\u003eDirectory, clustering and similarity search engines\u003c\/li\u003e\n    \u003cli\u003eVisual and image search engines\u003c\/li\u003e\n    \u003cli\u003eSpecialized search engines incorporating academic search and services for children\u003c\/li\u003e\n    \u003cli\u003eAcademic and other specialized search engines\u003c\/li\u003e\n    \u003cli\u003eNews-based search engines including traditional media resources and a discussion of fake news\u003c\/li\u003e\n    \u003cli\u003eSocial media search engines\u003c\/li\u003e\n    \u003cli\u003eHints and tips on better searching\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book will be useful reading for any information professional who is seeking to gain an in-depth understanding of the search process and the search industry. It provides a vital guide to the basics in search, but will also help experienced professionals stay up to date with the latest trends and information in the industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605667463404,"sku":"9781783302475","price":153.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781783302475-expert-internet-searching.jpg?v=1778138649"},{"product_id":"expert-internet-searching-by-phil-bradley-9781783302482","title":"Expert Internet Searching","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn an environment where increasing amounts of information—and fake news—flood the internet on websites and social media, the information professional’s job is getting harder. It is important that they are skilled at finding and using the appropriate information and assisting users in working out what information they need and the best way of getting it.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eExpert Internet Searching\u003c\/i\u003e provides library and information professionals with in-depth practical information on how to search the internet quickly and effectively to help their users and make their lives easier. Now fully revised for its fifth edition, this book covers the basics of search before going into detail on how to run advanced and complex searches using a variety of different search engines.\u003c\/p\u003e\n\n\u003cp\u003eThis edition has been updated to include current trends in search, such as social media search, fake news, and discussion of the authority and validity of search results. It will ensure that information professionals, whether complete beginners or more experienced, are able to work efficiently to obtain accurate information in a timely fashion.\u003c\/p\u003e\n\n\u003cp\u003eKey topics covered include:\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ean introduction to the internet and search engines\u003c\/li\u003e\n  \u003cli\u003ethe Google experience and a discussion of its disadvantages\u003c\/li\u003e\n  \u003cli\u003edirectory, clustering and similarity search engines\u003c\/li\u003e\n  \u003cli\u003evisual and image search engines\u003c\/li\u003e\n  \u003cli\u003especialised search engines incorporating academic search and services for children\u003c\/li\u003e\n  \u003cli\u003eacademic and other specialised search engines\u003c\/li\u003e\n  \u003cli\u003enews-based search engines including traditional media resources and a discussion of fake news\u003c\/li\u003e\n  \u003cli\u003esocial media search engines\u003c\/li\u003e\n  \u003cli\u003ehints and tips on better searching\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book will be useful reading for any information professional who is seeking to gain an in-depth understanding of the search process and the search industry. It provides a vital guide to the basics in search, but will also help experienced professionals stay up to date with the latest trends and information in the industry.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605668053228,"sku":"9781783302482","price":306.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781783302482-expert-internet-searching.jpg?v=1778138660"},{"product_id":"social-media-for-creative-libraries-by-phil-bradley-9781856047135","title":"Social Media for Creative Libraries","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eSocial Media for Creative Libraries\u003c\/i\u003e explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively.\u003c\/p\u003e\n\n\u003cp\u003eBased on his acclaimed work \u003ci\u003eHow to Use Web 2.0 in Your Library\u003c\/i\u003e, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. Including:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003ea discussion of authority checking and why information professionals are needed more than ever in a social media world\u003c\/li\u003e\n  \u003cli\u003ea guide to creating great presentations online\u003c\/li\u003e\n  \u003cli\u003ehow online tools can make teaching and training sessions easier and more enjoyable for information professionals\u003c\/li\u003e\n  \u003cli\u003euseful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion\u003c\/li\u003e\n  \u003cli\u003ehow to create a good social media policy and why\u003c\/li\u003e\n  \u003cli\u003ea look at a few social media disasters and how they could have been avoided\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eReadership\u003c\/strong\u003e: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, \u003ci\u003eSocial Media for Creative Libraries\u003c\/i\u003e is essential reading for all library and information professionals.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47607754031340,"sku":"9781856047135","price":165.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781856047135-social-media-for-creative-libraries.jpg?v=1778172775"}],"url":"https:\/\/bookhero.co.nz\/collections\/phil-bradley.oembed","provider":"Book Hero","version":"1.0","type":"link"}