{"title":"Peter Steidl","description":"\u003cp\u003eWelcome to the world of Peter Steidl, an insightful author renowned for his expertise in the realm of business and entrepreneurship. If you're eager to dive into the fascinating intersection of neuroscience and marketing, you've come to the right place. One of his standout works, \u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e, provides an accessible guide to understanding how brain science can optimise marketing strategies, enhance customer engagement, and ultimately drive business success.\u003c\/p\u003e\n\n\u003cp\u003ePeter Steidl's works are essential for anyone looking to gain practical insights into the psychology behind consumer behaviour and decision-making. His approachable writing style and comprehensive knowledge make complex concepts easy to grasp, whether you're a seasoned marketer or just starting your entrepreneurial journey. Steidl's books are not only educational but also serve as valuable resources for those eager to stay ahead in today's competitive business landscape.\u003c\/p\u003e\n\n\u003cp\u003eExplore our collection of Peter Steidl's books and uncover how the power of neuromarketing can transform your business strategies and outcomes.\u003c\/p\u003e","products":[{"product_id":"neuromarketing-for-dummies-by-stephen-j-genco-9781118518588","title":"Neuromarketing For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to use neuromarketing and understand the science behind it\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eNeuromarketing is a controversial new field where researchers study consumers' brain responses to advertising and media. Neuromarketing and the brain sciences behind it provide new ways to look at the age-old question: why do consumers buy? \u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e goes beyond the hype to explain the latest findings in this growing and often misunderstood field, and shows business owners and marketers how neuromarketing really works and how they can use it to their advantage. You'll get a firm grasp on neuromarketing theory and how it is impacting research in advertising, in-store and online shopping, product and package design, and much more.\u003c\/p\u003e\n\n\u003cp\u003eTopics include:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow neuromarketing works\u003c\/li\u003e\n  \u003cli\u003eInsights from the latest neuromarketing research\u003c\/li\u003e\n  \u003cli\u003eHow to apply neuromarketing strategies to any level of advertising or marketing, on any budget\u003c\/li\u003e\n  \u003cli\u003ePractical techniques to help your customers develop bonds with your products and services\u003c\/li\u003e\n  \u003cli\u003eThe ethics of neuromarketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eNeuromarketing For Dummies\u003c\/em\u003e demystifies the topic for business owners, students, and marketers and offers practical ways it can be incorporated into your existing marketing plans.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854706823404,"sku":"9781118518588","price":40.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118518588.jpg?v=1759252533"}],"url":"https:\/\/bookhero.co.nz\/collections\/peter-steidl.oembed","provider":"Book Hero","version":"1.0","type":"link"}