{"title":"Peter Cheverton","description":"\u003cp\u003eWelcome to our carefully curated collection of works by Peter Cheverton, an esteemed author in the realms of Business and Entrepreneurship. Renowned for his insightful perspectives on strategic management, Peter Cheverton has established himself as a pivotal figure in guiding businesses towards sustained success.\u003c\/p\u003e\n\n\u003cp\u003ePeter Cheverton's books, including the acclaimed \u003cem\u003eKey Account Management\u003c\/em\u003e, offer invaluable insights into the complexities of managing and nurturing key business relationships. His works are a treasure trove of practical wisdom, providing readers with actionable strategies to enhance their business acumen and achieve competitive advantage.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a seasoned entrepreneur, a budding business professional, or a student eager to grasp the intricacies of strategic management, Peter Cheverton’s writings are sure to enrich your understanding and equip you with the tools needed for successful business operations.\u003c\/p\u003e\n\n\u003cp\u003eDive into the world of business strategy with Peter Cheverton, and explore how his concepts can drive your career or business forward.\u003c\/p\u003e","products":[{"product_id":"key-account-management-by-peter-cheverton-9780749469405","title":"Key Account Management","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn organisation's key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest?\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eKey Account Management\u003c\/i\u003e puts forward a straightforward and effective planning methodology.\u003c\/p\u003e\n\n\u003cp\u003eThis fully updated 6th edition of \u003ci\u003eKey Account Management\u003c\/i\u003e takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of the latest best practice including IT's role in account management, plus new case studies and online supporting resources, and a new section comparing how different industries\/markets approach key account management, it stands alone as the premier book on managing key customers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eOnline resources\u003c\/strong\u003e include helpful templates, guides for students and lecturers, and self-tests to ensure that best practice is being followed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854631227628,"sku":"9780749469405","price":118.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780749469405.jpg?v=1759250086"}],"url":"https:\/\/bookhero.co.nz\/collections\/peter-cheverton.oembed","provider":"Book Hero","version":"1.0","type":"link"}