{"title":"Pentagram","description":"\u003cp\u003eWelcome to the 'Pentagram' collection, a showcase of an extraordinary author renowned for their profound insights into the world of design and graphic arts. 'Pentagram,' a distinguished name in the arts and culture domain, captivates readers with an impressive array of works that delve into the intricacies of branding, design, and visual communication.\u003c\/p\u003e\n\n\u003cp\u003eAmong the gems in this collection is the acclaimed book \u003cem\u003e1,000 Marks\u003c\/em\u003e. This captivating piece offers a deep dive into the evolution and impact of logos and branding elements, presenting a visual feast that appeals to both design enthusiasts and novices alike. It is an essential read for those interested in how powerful imagery shapes our cultural identity and consumer landscape.\u003c\/p\u003e\n\n\u003cp\u003eExplore the 'Pentagram' collection to discover a trove of knowledge that blends creative artistry with analytical thinking, providing unparalleled insights into the aesthetics and philosophy behind design. Whether you are a professional, a student, or someone with a keen interest in arts and culture, this collection promises to enrich your understanding and appreciation of the visual arts.\u003c\/p\u003e","products":[{"product_id":"1000-marks-by-pentagram-9780500298039","title":"1,000 Marks","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA collection of 1000 symbols and logotypes designed by the Pentagram partners from 1972 to the present.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe biggest part of what Pentagram has done for the last fifty years has always been creating brand identities for clients from many different industries and continents. The humble mark is central to all of these well-honed identities - often acting as shorthand for the brand itself. Marks are everywhere - they enter our collective psyche, they're part of the cultural landscape and they symbolise the relationships we form with brands.\u003c\/p\u003e\n\n\u003cp\u003eThe \u003cem\u003e1,000 Marks\u003c\/em\u003e featured in this book represent the diverse range of identity work created by Pentagram partners past and present. Since its inception, Pentagram has designed marks for everyone from multinational corporations to start-ups, government agencies, nonprofits and social enterprises, clubs, societies, individuals, districts, and even whole countries. Regardless of your identity, an original mark that you can take ownership of is the starting point for communicating who you are and what you do.\u003c\/p\u003e\n\n\u003cp\u003eThere are many approaches to creating a distinctive logo, and all of them can be seen here, from bold typographic wordmarks to pictorial symbols and more abstract solutions. Printing them in black and white helps us see them in their purest form, highlighting the contrasts and occasional similarities between them.\u003c\/p\u003e\n\n\u003cp\u003eThe practice of design has changed radically since 1972, but its concerns remain the same. The deceptively simple exercise of designing a mark for a client, and the elusive quest for timelessness that it entails, are still central to the challenge that graphic designers face today.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47335319830764,"sku":"9780500298039","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2801253482366.jpg?v=1772071580"}],"url":"https:\/\/bookhero.co.nz\/collections\/pentagram.oembed","provider":"Book Hero","version":"1.0","type":"link"}