{"title":"Penelope M. Abernathy","description":"\u003cp\u003eDiscover the insightful works of \u003cstrong\u003ePenelope M. Abernathy\u003c\/strong\u003e, a leading authority in the fields of business and entrepreneurship. Renowned for her expertise in media and digital innovation, Abernathy offers invaluable perspectives on navigating today's rapidly changing business landscape.\u003c\/p\u003e\n\n\u003cp\u003eHer notable book, \u003cem\u003eThe Strategic Digital Media Entrepreneur\u003c\/em\u003e, serves as a crucial resource for aspiring and established entrepreneurs alike. It delves into the intricacies of building sustainable business models in the digital age, equipping readers with the knowledge to effectively harness digital tools and strategies.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an entrepreneur seeking to expand your digital footprint or a business professional looking to stay competitive, Penelope M. Abernathy's engaging and informative books are essential additions to your library.\u003c\/p\u003e","products":[{"product_id":"the-strategic-digital-media-entrepreneur-by-penelope-m-abernathy-9781119218043","title":"The Strategic Digital Media Entrepreneur","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA goldmine of strategic insights and practical business guidance covering all aspects of media entrepreneurship in the Digital Age\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe media industry is facing epic upheaval. Revolutionary new technologies compel those in businesses as diverse as broadcasting to book publishing to radically recreate their business models or be left in history’s wake. At the same time, those with the next big idea are eager to acquire the business know-how needed to make it in today's brave new world of media. Written by a uniquely well-qualified author team, this book addresses the concerns of both audiences.\u003c\/p\u003e\n\n\u003cp\u003ePenelope Muse Abernathy and JoAnn Sciarrino provide timely lessons on everything from media financing to marketing, business strategy to leadership, innovation to business accounting. They use numerous case studies and real-world vignettes to reveal the success secrets of today's hottest media entrepreneurs, as well as the fatal flaws that lead many promising new ventures down the road to ruin. They begin with a primer on digital entrepreneurship basics, covering how to create a winning digital business model, obtain financing, do business accounting, identify strategic challenges, and more. From there, they show you how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eDevelop sustainable customer-focused strategies while overcoming the unique leadership challenges of the Digital Age\u003c\/li\u003e\n  \u003cli\u003eDefine your company's unique value proposition, prioritise investments in key assets, and form strategic partnerships and alliances\u003c\/li\u003e\n  \u003cli\u003eUnderstand and prepare to exploit the vast potential inherent in the next generation of digital technologies, including artificial intelligence, virtual reality, and blockchain, among others\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThe two \u003cstrong\u003ecompanion websites\u003c\/strong\u003e feature a wealth of supplemental material, including updates, instructional videos, essays by media leaders, as well as PowerPoint presentations and study guides for instructors.\u003c\/p\u003e\n\n\u003cp\u003ePacked with practical insights and guidance on all aspects of the business of media in the Digital Age, \u003ci\u003eThe Strategic Digital Media Entrepreneur\u003c\/i\u003e is a must-have resource for professionals and students alike in advertising, marketing, business strategy, entrepreneurship, finance, social media, and more.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46855268663532,"sku":"9781119218043","price":110.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9429cdeb9db66eeed9e4498a136f2eb8.jpg?v=1759279253"}],"url":"https:\/\/bookhero.co.nz\/collections\/penelope-m-abernathy.oembed","provider":"Book Hero","version":"1.0","type":"link"}