{"title":"Peg Fitzpatrick","description":"\u003cp\u003eWelcome to the fascinating world of Peg Fitzpatrick, an influential author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e, with a particular focus on social media. Her expertise is evident in her bestselling works, such as \u003cstrong\u003eThe Art of Small Business Social Media\u003c\/strong\u003e, which serve as indispensable guides for anyone looking to harness the power of social platforms to grow their business.\u003c\/p\u003e\n\n\u003cp\u003ePeg Fitzpatrick is renowned for her practical advice that combines creativity with strategic thinking, ensuring that every small business can find its voice and audience online. Her books offer a supportive approach, balancing insightful tips with actionable steps, perfect for both budding entrepreneurs and seasoned business owners.\u003c\/p\u003e\n\n\u003cp\u003eDiscover how Peg's engaging writing style and real-world experience can help you navigate the dynamic digital landscape and build a successful social media presence that truly stands out. Explore our collection and let Peg Fitzpatrick equip you with the tools to transform your social media strategy today.\u003c\/p\u003e","products":[{"product_id":"the-art-of-small-business-social-media-by-peg-fitzpatrick-9781538192993","title":"The Art of Small Business Social Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eAn essential guide for small business owners that\u003c\/b\u003e \u003ci\u003eBooklist\u003c\/i\u003e calls \"appealing and supremely useful\" in a starred review. Guy Kawasaki points out in the foreword, \"if you're an entrepreneur or small business owner and want to master digital marketing, you need this book.\" \n\nIn \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn't a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively.\n\nDrawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.\n\nWhether you're a solo entrepreneur or part of a small team, \u003ci\u003eThe Art of Small Business Social Media\u003c\/i\u003e is your key to unlocking the full potential of social media marketing. It's not just about being online; it's about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today's marketplace.\n\u003c\/div\u003e","brand":"Bloomsbury Publishing PTY Ltd","offers":[{"title":"Default Title","offer_id":46723449684204,"sku":"9781538192993","price":68.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18094283482735.jpg?v=1754676526"}],"url":"https:\/\/bookhero.co.nz\/collections\/peg-fitzpatrick.oembed","provider":"Book Hero","version":"1.0","type":"link"}