{"title":"Pauline Maclaran","description":"\u003cp\u003ePauline Maclaran offers insightful explorations into the complexities of marketing and consumer behaviour, examining contemporary issues with clarity and depth. Her work navigates the dynamic interplay between brands and consumers, grounded in cultural and social contexts.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for students and professionals alike, her books combine theoretical rigour with practical relevance, making them essential reading for those interested in the evolving landscape of marketing and consumer studies within the \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e category.\u003c\/p\u003e","products":[{"product_id":"contemporary-issues-in-marketing-and-consumer-behaviour-by-pauline-maclaran-9780415826907","title":"Contemporary Issues in Marketing and Consumer Behaviour","description":"\u003cp\u003eThis second edition of \u003ci\u003eContemporary Issues in Marketing and Consumer Behaviour\u003c\/i\u003e has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cultures, postmodernism, gender, ethics and globalisation. \u003c\/p\u003e\u003cp\u003eTopics new to this edition include: \u003c\/p\u003e\u003cp\u003e* the moralised brandscape;\u003c\/p\u003e\u003cp\u003e* the politics of consumption;\u003c\/p\u003e\u003cp\u003e* the spaces and places of marketing; and\u003c\/p\u003e\u003cp\u003e* the relationship between marketing and psychoanalysis.\u003c\/p\u003e\u003cp\u003eThis popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts.\u003cbr\u003e\u003cbr\u003eWritten by three experts in the field, this title fills a gap in a growing market interested in these contemporary issues. Mapping neatly to a one-semester module, it provides a complete off-the-shelf teaching package for masters, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47932135342316,"sku":"9780415826907","price":412.0,"currency_code":"NZD","in_stock":true}]}],"url":"https:\/\/bookhero.co.nz\/collections\/pauline-maclaran.oembed","provider":"Book Hero","version":"1.0","type":"link"}