{"title":"Paul Rand","description":"\u003cp\u003e\u003cstrong\u003ePaul Rand\u003c\/strong\u003e offers insightful explorations into graphic design and visual communication, blending creativity with function. His works delve into the principles that shape effective design, examining form, colour, and composition with clarity and precision.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find in Rand's books a thoughtful dialogue on the intersection of art and design, enriched by examples that inspire both professionals and enthusiasts in the \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e sphere.\u003c\/p\u003e","products":[{"product_id":"design-form-and-chaos-by-paul-rand-9780300230918","title":"Design, Form, and Chaos","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003e“To have the preeminent graphic designer in America—the leading proponent of the Modern—intelligently and forcefully speak out makes this a document for today and the ages. Rand’s book is a classic.” —Stephen Heller (1993)\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003ePaul Rand (1914–1996) was a pioneer in the field of advertising design and typography, and his work still exerts a profound influence on the design profession. First published to critical acclaim in 1993, and long unavailable, \u003cem\u003eDesign, Form, and Chaos\u003c\/em\u003e is now back in print.\u003c\/p\u003e\n\n\u003cp\u003eExploring graphic design challenges such as the values behind aesthetics, the role of intuition, selecting a typeface, and the place of market research, the book elegantly demonstrates how utility and beauty can be effectively combined. Illustrated with examples of Rand’s own remarkable graphic design, as well as with the work of artists he admired, the book features seven portfolios that he used to present logos to clients such as Next, IDEO, and IBM.\u003c\/p\u003e\n\n\u003cp\u003eClearly one of the most important books in the history of 20th-century American design, \u003cem\u003eDesign, Form, and Chaos\u003c\/em\u003e is a must have for any student or professional.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47460683809004,"sku":"9780300230918","price":101.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780300230918-design-form-and-chaos.jpg?v=1774950678"}],"url":"https:\/\/bookhero.co.nz\/collections\/paul-rand.oembed","provider":"Book Hero","version":"1.0","type":"link"}