{"title":"Paul Burns","description":"\u003cp\u003ePaul Burns offers insightful explorations into the world of business and entrepreneurship, blending theory with practical guidance. His works, including titles on corporate entrepreneurship and new venture creation, provide a clear understanding of how innovation drives successful business growth.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for both students and professionals, these books serve as valuable resources in education and reference. Readers can expect thorough analysis and accessible explanations that support the development of entrepreneurial skills and small business management.\u003c\/p\u003e","products":[{"product_id":"corporate-entrepreneurship-and-innovation-by-paul-burns-9781352008791","title":"Corporate Entrepreneurship and Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWritten by a highly regarded expert on entrepreneurship, this bestselling textbook provides an engaging and comprehensive overview of corporate entrepreneurship. Now in its fourth edition and fully revised throughout, this accessible text is structured in four key parts that cover everything a student needs to know about the topic.\u003c\/p\u003e\n\n\u003cp\u003eAfter an initial consideration of what constitutes corporate entrepreneurship and innovation, the author then guides students through the four pillars of entrepreneurial architecture: culture, structure, leadership, and strategy. The third section focuses on the entrepreneurial mindset, including how to encourage creativity, business ideas, and developing concepts. Finally, the book draws attention to corporate venturing, examining venture teams, intrapreneurs, market development, and the role of shareholder value.\u003c\/p\u003e\n\n\u003cp\u003eIt is no longer sufficient for businesses to grow simply by cutting costs and taking over competitors. To achieve true success, organisations must avoid an ageing product or service portfolio to bring new, innovative ideas to market. Corporate entrepreneurship is inherently risky and therefore requires a fresh approach to strategy. The approach Paul Burns offers will successfully overcome barriers to launching new ideas, handle internal challenges of managing creativity, and show how to foster an entrepreneurial culture.\u003c\/p\u003e\n\n\u003cp\u003eThis is the go-to textbook for all students studying Corporate Entrepreneurship, Intrapreneurship, or Corporate Venturing at undergraduate, postgraduate, or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNew to this Edition:\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFully revised and updated content throughout with a new four-part structure\u003c\/li\u003e\n  \u003cli\u003eBrand new case studies in every chapter, featuring some of the world’s highest profile companies from across the globe\u003c\/li\u003e\n  \u003cli\u003eA greater focus on innovation, including a new chapter on this topic at the start of the book\u003c\/li\u003e\n  \u003cli\u003eNew chapters on ‘Developing a Business Model’, ‘Managing Change’ and ‘Managing Risk’\u003c\/li\u003e\n  \u003cli\u003eNew on-page glossary with key terms highlighted in the text and defined in the margins\u003c\/li\u003e\n  \u003cli\u003eNew Activities and Group Discussion topics at the end of each chapter\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAccompanying online resources for \u003cem\u003eCorporate Entrepreneurship and Innovation\u003c\/em\u003e can be found at \u003ca href=\"http:\/\/bloomsburyonlineresources.com\/corporate-entrepreneurship-and-innovation-4e\"\u003ebloomsburyonlineresources.com\/corporate-entrepreneurship-and-innovation-4e\u003c\/a\u003e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719406178540,"sku":"9781352008791","price":130.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9914403482669.jpg?v=1754556675"},{"product_id":"new-venture-creation-by-paul-burns-9781350321793","title":"New Venture Creation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eEngaging and accessible, \u003ci\u003eNew Venture Creation\u003c\/i\u003e presents a logical guide to starting enterprises. The author's unique New Venture Creation framework structures the text within a learning-by-doing approach. Engaging case studies, practitioner videos, and reflective exercises situate learning in the practical.\u003c\/p\u003e\n\n\u003cp\u003eDesigned in a workbook style with the opportunity for students to write and make notes about their own business plan, the author breaks the venture creation process into three key phases: research, business model development, and launch. At every stage, crucial steps and considerations are revealed, providing comprehensive coverage of the subject.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNew Venture Creation\u003c\/i\u003e is essential reading for any undergraduate or postgraduate course on New Venture Creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47383939186924,"sku":"9781350321793","price":124.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/21130213482668.jpg?v=1773389815"},{"product_id":"corporate-entrepreneurship-and-innovation-by-paul-burns-9781350384071","title":"Corporate Entrepreneurship and Innovation","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eCorporate Entrepreneurship and Innovation\u003c\/em\u003e by Paul Burns explains why it is insufficient for businesses to grow simply by cutting costs and acquiring competitors. To achieve true success, organisations must bring innovative ideas to market and avoid an ageing product or service portfolio. In this textbook, Burns draws on decades of academic and entrepreneurial experience to provide a comprehensive overview of corporate entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eBurns guides students through the four pillars of his original entrepreneurial architecture framework: organisational culture, structures and controls, leadership and management, and strategies and tactics. He lays out the ways in which each business function must adapt to ensure success.\u003c\/p\u003e\n\n\u003cp\u003eThe 5th edition includes:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eOver 75 global case insights, including coverage of companies from DeepMind to Solarbrella, Patagonia to Samsung, demonstrating the practicalities of corporate entrepreneurship in the real world.\u003c\/li\u003e\n  \u003cli\u003eNew content on the fallout of COVID-19, AI, digitalisation, and climate change to prepare students for the ever-changing global business world of today.\u003c\/li\u003e\n  \u003cli\u003eThe ‘Explore Further’ feature, containing links to video animations, talks by leading academics and practitioners, psychometric tests, and websites providing ‘step-off’ points to deepen learning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis is a must-read for students of corporate entrepreneurship, intrapreneurship, or corporate venturing at upper undergraduate, postgraduate, or MBA level. The book is also essential reading for courses on Strategic Entrepreneurship and Innovation.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47430334808300,"sku":"9781350384071","price":131.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781350384071.jpg?v=1774559177"},{"product_id":"entrepreneurship-and-small-business-by-paul-burns-9781352012491","title":"Entrepreneurship and Small Business","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis new edition of the market-leading textbook by Paul Burns offers an unrivalled holistic introduction to the field of entrepreneurship and valuable guidance for budding entrepreneurs looking to launch their own small business.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on his decades of academic and entrepreneurial experience, the author takes you on a journey through the business life-cycle, from the early stages of start-up, through progressive growth, to the confident strides of a mature business. Combining cutting-edge theory with fresh global examples and lessons from real-life business practice, this accessible and explorative textbook will encourage you to develop the knowledge and skills needed to navigate the challenges faced by today’s entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eEntrepreneurship and Small Business\u003c\/i\u003e will help you to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLearn what makes entrepreneurs tick with brand new \u003ci\u003eGet into the Mindset\u003c\/i\u003e video interviews and an exploration of entrepreneurial character traits.\u003c\/li\u003e\n  \u003cli\u003eSeamlessly incorporate multimedia content into your learning with the new \u003ci\u003eDigital Links\u003c\/i\u003e platform accessed via your smart device.\u003c\/li\u003e\n  \u003cli\u003eUnderstand how worldwide events can impact small businesses through incisive analysis of the effects of the COVID-19 pandemic.\u003c\/li\u003e\n  \u003cli\u003eGrasp how entrepreneurship differs around the globe, with over 100 Case Insights and new examples from a diverse range of countries and industries.\u003c\/li\u003e\n  \u003cli\u003eEnsure your understanding of the entrepreneurial landscape is up-to-date, with new chapters on recruiting and managing people, and on lean methodologies and business model frameworks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis is the ideal textbook for students taking undergraduate and postgraduate Entrepreneurship or Small Business Management courses, as well as for MBA students.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":47470538424556,"sku":"9781352012491","price":133.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781352012491-entrepreneurship-and-small-business.jpg?v=1775221024"}],"url":"https:\/\/bookhero.co.nz\/collections\/paul-burns.oembed","provider":"Book Hero","version":"1.0","type":"link"}