{"title":"Paul A. Sullivan","description":"\u003cp\u003eExplore the insightful world of business strategy and entrepreneurship with the works of Paul A. Sullivan. Known for his profound understanding and experience in the industry, Paul’s writings offer readers a comprehensive look into practical business solutions and innovative strategies.\u003c\/p\u003e\n\n\u003cp\u003eAmong his acclaimed works is \u003cem\u003eGo-To-Market Uncovered\u003c\/em\u003e, a book that demystifies the complexities of entering and thriving in competitive markets. With clear explanations and actionable advice, Sullivan's books are an essential resource for emerging entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003ePaul A. Sullivan's collection is not just about theories; it’s about transforming ideas into actionable plans that drive real-world success. Perfect for anyone looking to expand their business acumen and implement effective market strategies, Sullivan's insights are both educational and highly applicable.\u003c\/p\u003e\n\n\u003cp\u003eDive into Paul A. Sullivan's books and equip yourself with the tools needed to navigate the business landscape with confidence and expertise.\u003c\/p\u003e","products":[{"product_id":"go-to-market-uncovered-by-paul-a-sullivan-9781394328888","title":"Go-To-Market Uncovered","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA proven blueprint for long-term operating success for entrepreneurs, marketers, sales leaders, and customer success teams.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth\u003c\/i\u003e, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success that you can apply to your own organisation immediately, whether you work in a startup, a scale-up, or a large enterprise.\u003c\/p\u003e\n\n\u003cp\u003ePractical, scalable, and filled with foresight, every stage of the ARISE framework is designed to be thorough and agile, empowering your company to increase its ROI on tech investments and strategic initiatives. You'll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eExplorations of critical key performance indicators outlining what exactly you need to keep track of and what can be safely disregarded\u003c\/li\u003e\n    \u003cli\u003eStrategies for aligning your sales and marketing goals to create a unified customer journey\u003c\/li\u003e\n    \u003cli\u003eEnlightening case studies that illustrate the most common challenges faced by companies and how to overcome them\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePacked with strategies, templates, worksheets, links to additional resources and reading materials, and valuable lessons, \u003ci\u003eGo-To-Market Uncovered\u003c\/i\u003e demonstrates how to anticipate potential market forces, position your firm relative to the competition, and overcome performance challenges with startling effectiveness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854560841964,"sku":"9781394328888","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781394328888.jpg?v=1759247048"}],"url":"https:\/\/bookhero.co.nz\/collections\/paul-a-sullivan.oembed","provider":"Book Hero","version":"1.0","type":"link"}