{"title":"Patrick McKeown","description":"\u003cp\u003e\u003cstrong\u003ePatrick McKeown\u003c\/strong\u003e specialises in breathing techniques that enhance health and well-being. His works explore methods to improve respiratory function, support restful sleep, and boost physical performance through mindful breath control.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in holistic approaches to \u003cem\u003ehealth and wellness\u003c\/em\u003e will find practical guidance grounded in the science of breath. McKeown’s books offer accessible strategies to help alleviate stress, increase oxygen efficiency, and enrich daily vitality.\u003c\/p\u003e","products":[{"product_id":"the-oxygen-advantage-by-patrick-mckeown-9780349406695","title":"The Oxygen Advantage","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe secret to your health, fitness, and overall wellbeing lies in the most basic and overlooked aspect of your workout: how you breathe. Developing body strength while ignoring breathing strength is counterproductive.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Oxygen Advantage\u003c\/i\u003e, Patrick McKeown combines his successful breathing exercises with techniques designed to simulate high-altitude training in a highly successful programme that will significantly improve anyone's health. This programme will also empower athletes to improve their sports performance. These scientifically validated exercises have the potential to drastically improve your overall fitness, whether you are a habitual couch potato or an Ironman triathlon champion.\u003c\/p\u003e\n\n\u003cp\u003eThese easy-to-use techniques can help to reduce your breathlessness, improve your sleep, and reduce anxiety and stress. Drawing on his own experiences as an ex-asthmatic and the work he has done to help athletes and asthma sufferers alike to achieve greater fitness, Patrick shows you the key to a healthier, fitter you.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47082987716844,"sku":"9780349406695","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/1855f983a42f1758763a212d42c42c8a.jpg?v=1765311520"},{"product_id":"the-breathing-cure-for-sleep-using-the-buteyko-method-by-patrick-mckeown-9781630063061","title":"The Breathing Cure for Sleep Using the Buteyko Method","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSTOP SNORING, SLEEP APNEA \u0026amp; INSOMNIA\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBREATHE WELL. SLEEP DEEPLY. WAKE RESTED.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eUSE THE BUTEYKO BREATHING METHOD TO SLEEP SOUNDLY AND WAKE UP FRESH!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn as little as seven days, experience better quality sleep, wake up more alert and benefit from improved day time energy levels.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eImagine falling asleep easily, staying asleep deeply, and waking up feeling truly refreshed.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Breathing Cure for Sleep Using the Buteyko Method\u003c\/em\u003e, internationally acclaimed breathing expert Patrick McKeown draws on over 20 years of clinical experience to deliver a science-backed program based on the Buteyko Method—a natural, practical approach to lifelong breathing health.\u003c\/p\u003e\n\n\u003cp\u003eWith simple exercises to change breathing habits both day and night, and suitable for all sleep problems and ages, this physician-developed reeducation to stop mouth breathing will show you how to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTransition from mouth to nose breathing with ease\u003c\/li\u003e\n  \u003cli\u003eStop mouth snoring and significantly reduce nasal snoring\u003c\/li\u003e\n  \u003cli\u003eLearn how to decongest your nose and sleep soundly with your mouth closed\u003c\/li\u003e\n  \u003cli\u003eTarget the drivers of sleep-disordered breathing, including upper airway resistance syndrome (UARS) and obstructive sleep apnea (OSA)\u003c\/li\u003e\n  \u003cli\u003eQuiet a racing mind and activate your body's rest response, helping you fall asleep more easily, and return to sleep if you wake in the night\u003c\/li\u003e\n  \u003cli\u003eEnhance the effectiveness of sleep devices like CPAP and oral appliances by correcting dysfunctional breathing patterns\u003c\/li\u003e\n  \u003cli\u003eSupport deep, natural sleep in adults, teenagers, and children through lifelong healthy breathing habits\u003c\/li\u003e\n  \u003cli\u003eWake up more alert with improved daytime energy levels\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAnd for women whose sleep challenges are often misunderstood or overlooked, this book offers something long overdue:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnderstand why women are more likely to wake frequently at night\u003c\/li\u003e\n  \u003cli\u003eLearn how UARS and other subtle forms of disordered breathing uniquely affect women\u003c\/li\u003e\n  \u003cli\u003eGet practical tools and breathing techniques tailored to the needs of women at every stage of life\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYou'll learn how to breathe gently through your nose, restore functional breathing, and apply simple yet powerful techniques to transform your sleep, naturally and effectively.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're seeking deeper rest for yourself or supporting someone you love, this book offers the understanding, guidance, and tools to help you sleep the way nature intended.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eYOU WILL BE ABLE TO APPLY THESE EXERCISES AND GUIDELINES AND WAKE UP REFRESHED WITHIN A FEW SHORT DAYS.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eREADY TO JOIN THE REVOLUTION?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBREATHE AND SLEEP BETTER NOW!\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eSTART TODAY!\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47559024836844,"sku":"9781630063061","price":57.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781630063061-the-breathing-cure-for-sleep-using-the-buteyko-method.jpg?v=1776927046"},{"product_id":"the-breathing-cure-by-patrick-mckeown-9781630061975","title":"The Breathing Cure","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Breathing Cure\u003c\/i\u003e will guide you through techniques that embody the key to healthy breathing and healthy living. McKeown's goal is to enable you to take responsibility for your own health, to prevent and significantly reduce a number of common ailments, to help you realise your potential, and to offer simple, scientifically-based ways to change your breathing habits. On a day-to-day basis, you will experience an increase in energy and concentration, an enhanced ability to deal with stress, and a better quality of life.\u003c\/p\u003e\n\n\u003cp\u003eThe essential guide to functional breathing, learn techniques tried and tested by Olympic athletes and elite military. Clear your blocked nose, stress and relax your nervous system, improve lung function, prepare for competition, and more. For use at home, in professional\/amateur sports, by breathing instructors, dentists, doctors, physical therapists, strength and conditioning coaches, Pilates and yoga teachers, and anyone interested in health and fitness—from everyday wellbeing through to sporting excellence.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eBreathe Light:\u003c\/b\u003e experience optimal blood circulation, peak oxygenation, maximal exercise performance, relief from respiratory symptoms, and the best sleep you ever had.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eBreathe Slow:\u003c\/b\u003e stress is a risk factor in 75 to 90 percent of all human diseases. Discover and apply the breathing rate scientifically proven to stimulate relaxation, reduce high blood pressure, boost your immune system, maximise HRV, and improve blood glucose control.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eBreathe Deep:\u003c\/b\u003e physical and emotional balance comes from within. Learn how to strengthen your diaphragm muscle to achieve greater endurance and resilience, calmness of mind, focused concentration, and ease of movement.\u003c\/p\u003e\n\n\u003cp\u003eFrom the bestselling author of \u003ci\u003eThe Oxygen Advantage\u003c\/i\u003e, \u003ci\u003eThe Breathing Cure: Exercises to Develop New Breathing Habits for a Healthier, Happier, and Longer Life\u003c\/i\u003e covers new, ground-breaking topics such as how breathing techniques can support functional movement of the muscles and joints; improve debilitating conditions such as diabetes, epilepsy, lower back pain, PMS, and high blood pressure; how the nasal breathing technique can be a weapon against influenza and related infections especially Covid-19; and, last but not least, help you to enjoy deeper sleep and improved intimacy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eTap into your innate resilience. Fire up your potential. Enhance your health.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003eBreathe Better Now!\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47599142338796,"sku":"9781630061975","price":67.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781630061975-the-breathing-cure.jpg?v=1777974225"},{"product_id":"the-breathing-cure-for-yoga-by-patrick-mckeown-9781630063047","title":"The Breathing Cure for Yoga","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eREADY TO JOIN THE BETTER BREATHING REVOLUTION?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eREADY TO LEARN FROM INTERNATIONAL BREATHING EXPERT PATRICK McKEOWN?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eREADY TO LEARN FROM LEADING YOGA EDUCATOR ANASTASIS TZANIS?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eTAP INTO YOUR FULL YOGA POTENTIAL WITH THE SCIENCE BEHIND ANCIENT WISDOM BY READING \u003ci\u003eThe Breathing Cure for Yoga\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWith a Foreword by award-winning science journalist James Nestor, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eBreath: The New Science of a Lost Art\u003c\/i\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhat if you are only tapping into 75% of the full potential of yoga?\u003c\/p\u003e\n\n\u003cp\u003eIf there was a simple and free way to harness the other 25% and make major improvements in both your asana practice and overall health, would you want to know what it is?\u003c\/p\u003e\n\n\u003cp\u003eThis revolutionary yoga and breathing manual unites modern science, with clinically-proven breathing techniques, and the (mostly) forgotten wisdom of ancient Yogis to enhance your yoga practice. Written by international breath expert Patrick McKeown and leading yoga educator Anastasis Tzanis, this is an essential book for every practitioner and instructor.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIn \u003ci\u003eThe Breathing Cure for Yoga: Apply Science Behind Ancient Wisdom for Health and Well-being\u003c\/i\u003e, you will learn how to:\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eEnhance your physical practice and lower the risk of injury.\u003c\/li\u003e\n    \u003cli\u003eLearn breathing techniques to self-regulate, gain control over your nervous system, and diminish stress, anxiety, and panic attacks.\u003c\/li\u003e\n    \u003cli\u003eIncrease mindfulness and cultivate a deeper mind-body connection.\u003c\/li\u003e\n    \u003cli\u003eLearn the connection between physiology and the mind, and how to optimise gas exchange and open the lungs.\u003c\/li\u003e\n    \u003cli\u003eReduce breathlessness during yoga, and boost stamina, endurance, and recovery time.\u003c\/li\u003e\n    \u003cli\u003eLearn the three pillars of sleep, breath, and the mind, and their interconnection.\u003c\/li\u003e\n    \u003cli\u003eOptimise energy flow and strengthen your connection to self.\u003c\/li\u003e\n    \u003cli\u003eDramatically reduce snoring, sleep apnea, and insomnia; decongest the nose; and improve menopause symptoms.\u003c\/li\u003e\n    \u003cli\u003eEnhance your overall health and wellbeing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eREADY TO JOIN THE REVOLUTION NOW?\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eGet \u003cem\u003eThe Breathing Cure for Yoga\u003c\/em\u003e today, and be among the first to benefit from this revolutionary breathing and yoga manual.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\"In your hands is the operating manual for new and old yogis alike. 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