{"title":"Pamela Schure","description":"\u003cp\u003eExplore the insightful works of \u003cem\u003ePamela Schure\u003c\/em\u003e, a renowned author in the Business \u0026amp; Entrepreneurship domain. With her extensive experience and expertise in product management, Pamela offers invaluable guidance to both budding and seasoned professionals.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cstrong\u003eProduct Management For Dummies\u003c\/strong\u003e. This comprehensive guide is designed to help readers master the art of product management, offering practical advice on everything from product lifecycle to market strategies. Pamela's approachable writing style and practical insights make complex concepts easily understandable, providing readers with the tools they need to excel in their careers.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to enhance your business acumen or eager to delve into the intricate world of product management, Pamela Schure's books are an excellent starting point. Discover her work and empower your professional journey today.\u003c\/p\u003e","products":[{"product_id":"product-management-for-dummies-by-brian-lawley-9781119264026","title":"Product Management For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eYour one-stop guide to becoming a product management prodigy\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eProduct management plays a pivotal role in organisations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—\u003ci\u003eProduct Management For Dummies\u003c\/i\u003e gives you the tools to increase your skill level and manage products like a pro.\u003c\/p\u003e\n\n\u003cp\u003eFrom defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCreate a winning strategy for your product\u003c\/li\u003e\n  \u003cli\u003eGather and analyse customer and market feedback\u003c\/li\u003e\n  \u003cli\u003ePrioritise and convey requirements to engineering teams effectively\u003c\/li\u003e\n  \u003cli\u003eMaximise revenues and profitability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eProduct managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854788645100,"sku":"9781119264026","price":54.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a3ad01ed6cab004174928f4d23cb6d5e.jpg?v=1759265091"}],"url":"https:\/\/bookhero.co.nz\/collections\/pamela-schure.oembed","provider":"Book Hero","version":"1.0","type":"link"}