{"title":"Orly Lobel","description":"\u003cp\u003eWelcome to our collection featuring the works of \u003cem\u003eOrly Lobel\u003c\/em\u003e, a distinguished voice in the realms of law, innovation, and culture. Known for her engaging narratives and sharp analytical insights, Lobel’s writing brings fresh perspectives to the intricate intersections of intellectual property, creativity, and market dynamics.\u003c\/p\u003e\n\n\u003cp\u003eOne of her acclaimed works, \u003cem\u003eYou Don't Own Me: How Mattel v. MGA Entertainment Exposed Barbie's Dark Side\u003c\/em\u003e, unravels the dramatic legal battle between toy giants Mattel and MGA Entertainment. This book offers a captivating exploration of corporate strategy and the cultural implications of intellectual property in the creative industries. Her insightful examination raises important questions about control, innovation, and consumer impact in today's ever-evolving market landscapes.\u003c\/p\u003e\n\n\u003cp\u003eOrly Lobel's books are essential reads for anyone with an interest in \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e, providing a thought-provoking journey into the legal and societal frameworks that shape creative expression. Dive into her works to understand more about the fascinating dynamics at play in contemporary culture and business.\u003c\/p\u003e","products":[{"product_id":"you-dont-own-me-by-orly-lobel-9780393356717","title":"You Don't Own Me","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.\u003c\/p\u003e\n\n\u003cp\u003eWhen Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colourful story behind the ensuing decade-long court battle.\u003c\/p\u003e\n\n\u003cp\u003eThis entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival—the only doll to come close to outselling her.\u003c\/p\u003e\n\n\u003cp\u003eIn an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas—whether conceived during work hours or on their own time—Lobel’s deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":47351279288556,"sku":"9780393356717","price":31.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/648053482328.jpg?v=1772508599"}],"url":"https:\/\/bookhero.co.nz\/collections\/orly-lobel.oembed","provider":"Book Hero","version":"1.0","type":"link"}