{"title":"Norman J. Medoff","description":"\u003cp\u003eNorman J. Medoff crafts insightful works that delve into the evolving landscape of technology and media. His books explore the intersection of computing, digital innovation, and contemporary communication, offering readers a thoughtful perspective on how media shapes modern society.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for those interested in the dynamics of technology and its cultural impact, Medoff’s writings combine clear analysis with engaging narrative, making complex topics accessible without sacrificing depth.\u003c\/p\u003e","products":[{"product_id":"now-media-by-norman-j-medoff-9780367896751","title":"Now Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNow in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNow Media\u003c\/i\u003e, Fourth Edition (formerly \u003ci\u003eElectronic Media: Then, Now, Later\u003c\/i\u003e) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organised chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media.\u003c\/p\u003e\n\n\u003cp\u003eNew to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits.\u003c\/p\u003e\n\n\u003cp\u003eThis book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.\u003c\/p\u003e\n\n\u003cp\u003eThe new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit \u003ca href=\"http:\/\/www.routledge.com\/cw\/medoff\"\u003ewww.routledge.com\/cw\/medoff\u003c\/a\u003e to access these support materials.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47932345385196,"sku":"9780367896751","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367896751-now-media.jpg?v=1783860550"},{"product_id":"now-media-by-norman-j-medoff-9780367897215","title":"Now Media","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eNow in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eNow Media\u003c\/i\u003e, Fourth Edition (formerly \u003ci\u003eElectronic Media: Then, Now, Later\u003c\/i\u003e) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organised chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future.\u003c\/p\u003e\n\n\u003cp\u003eTopics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits.\u003c\/p\u003e\n\n\u003cp\u003eThis book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike.\u003c\/p\u003e\n\n\u003cp\u003eThe new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit \u003ca href=\"http:\/\/www.routledge.com\/cw\/medoff\"\u003ewww.routledge.com\/cw\/medoff\u003c\/a\u003e to access these support materials.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47932345876716,"sku":"9780367897215","price":149.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780367897215-now-media.jpg?v=1783860566"}],"url":"https:\/\/bookhero.co.nz\/collections\/norman-j-medoff.oembed","provider":"Book Hero","version":"1.0","type":"link"}