{"title":"Nicholas Holm","description":"\u003cp\u003eNicholas Holm offers insightful explorations into the dynamics of modern society through his focused studies on advertising and consumer culture. Readers can expect thoughtful analysis that connects theoretical frameworks with real-world applications, making complex ideas accessible and engaging.\u003c\/p\u003e\n\n\u003cp\u003eHis works are a valuable resource for those interested in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, providing critical perspectives on how marketing shapes behaviour and society. Holm’s clear, concise writing invites readers to reflect on the influence of consumerism in contemporary life.\u003c\/p\u003e","products":[{"product_id":"advertising-and-consumer-society-by-nicholas-holm-9781032181363","title":"Advertising and Consumer Society","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising.\u003c\/p\u003e\n\n\u003cp\u003eFrom an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another.\u003c\/p\u003e\n\n\u003cp\u003eThis revised second edition of \u003cem\u003eAdvertising and Consumer Society\u003c\/em\u003e includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding\/influencers and using technology to evade advertising.\u003c\/p\u003e\n\n\u003cp\u003eEquipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47604907049196,"sku":"9781032181363","price":79.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781032181363-advertising-and-consumer-society.jpg?v=1778115618"}],"url":"https:\/\/bookhero.co.nz\/collections\/nicholas-holm.oembed","provider":"Book Hero","version":"1.0","type":"link"}