{"title":"Nathan Baird","description":"\u003cp\u003eWelcome to the captivating world of Nathan Baird, a distinguished voice in the field of Business \u0026amp; Entrepreneurship. Nathan Baird is celebrated for his pragmatic insights and innovative strategies, perfectly showcased in his acclaimed work, \u003cem\u003eInnovator's Playbook\u003c\/em\u003e. As a thought leader, Nathan blends real-world experience with fresh perspectives, making his books essential for anyone looking to propel their business ventures forward.\u003c\/p\u003e\n\n\u003cp\u003eWith an approachable and engaging writing style, Nathan Baird offers readers invaluable tools and methodologies that can be immediately applied to foster innovation and drive success. His works are not just theoretical; they are grounded in practicality, making them a must-read for budding entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eExplore Nathan Baird's collection to unlock the secrets of innovation and elevate your entrepreneurial journey. Whether you're starting a new venture or seeking to reinvent an established business, Nathan's insights will guide and inspire you towards achieving your goals.\u003c\/p\u003e","products":[{"product_id":"innovators-playbook-by-nathan-baird-9780730383642","title":"Innovator's Playbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eTake a Design-led Approach to Innovation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eInnovation drives growth in organisations and entire economies. Yet innovation is hard, risky, and rarely successful. Most innovations and startups fail because of a lack of focus on the front end of the innovation process, where customer needs are researched, insights are distilled, solutions are ideated, prototyped, and tested, and business models are shaped. But innovation doesn’t have to be this way.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eInnovator’s Playbook\u003c\/i\u003e, author and leading Design Thinking expert Nathan Baird shares his 20 years of hands-on experience, tools, and methods for developing a winning customer-centric approach to innovation.\u003c\/p\u003e\n\n\u003cp\u003eThis book will teach you how to apply the design thinking method to innovation and help you to innovate better with five practical and proven stages:\u003c\/p\u003e\n\n\u003cp\u003e1. Build the right team for innovation.\u003c\/p\u003e\n\n\u003cp\u003e2. Better understand your customer through empathy.\u003c\/p\u003e\n\n\u003cp\u003e3. Distill and refine customer-centric needs and insights.\u003c\/p\u003e\n\n\u003cp\u003e4. Unleash your team’s creativity to create fresh new ideas to address customer needs.\u003c\/p\u003e\n\n\u003cp\u003e5. Experiment and validate desirable, feasible, and viable solutions.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eInnovator’s Playbook\u003c\/i\u003e helps entrepreneurs, corporate teams, startups, and leaders across all levels to use design-led methodologies for start-to-finish innovation success.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854607143148,"sku":"9780730383642","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780730383642.jpg?v=1759249028"}],"url":"https:\/\/bookhero.co.nz\/collections\/nathan-baird.oembed","provider":"Book Hero","version":"1.0","type":"link"}