{"title":"Nataly Kelly","description":"\u003cp\u003eNataly Kelly is a renowned author in the fields of business and entrepreneurship. With a deep passion for seamlessly blending global strategies with local insights, her works offer invaluable guidance for businesses aiming to thrive in today’s interconnected world.\u003c\/p\u003e\n\n\u003cp\u003eHer book, \u003cem\u003eBrand Global, Adapt Local\u003c\/em\u003e, showcases her expertise in navigating the intricate balance between maintaining a consistent brand image and tailoring approaches to local markets. By providing practical advice and real-world examples, Nataly's writings empower business leaders to adapt their global strategies to resonate with diverse audiences.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are a seasoned entrepreneur looking to expand internationally or just beginning your business journey, Nataly Kelly's insights are sure to enrich your understanding of global branding and localisation. Dive into her collection today and discover the keys to successful business adaptation in a rapidly changing global market.\u003c\/p\u003e","products":[{"product_id":"brand-global-adapt-local-by-katherine-melchior-ray-9781398619715","title":"Brand Global, Adapt Local","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eBrand Global, Adapt Local\u003c\/em\u003e dives deep into the intricacies of building global brands, providing companies with access to new markets, fresh opportunities, and innovative ideas that can drive revenue diversification. Yet, these opportunities also bring additional challenges for marketers aiming to establish an international brand presence.\u003c\/p\u003e\n\n\u003cp\u003eFor a brand to thrive in an international market, it must grasp the diverse consumer bases and appreciate the cultural nuances of their environments. The world's top brands excel by maintaining an insatiable curiosity about their customers and markets, immersing themselves in local cultures, and embracing new perspectives. This book reveals how to foster this global mindset and embed it within your marketing strategy, drawing lessons from renowned brands like Nike, LVMH, Nestlé, Shiseido, Natura, and Marriott. It examines the challenges these brands encountered in international markets and how they manage to stay true to their brand values while achieving local resonance.\u003c\/p\u003e\n\n\u003cp\u003eThe book covers a range of topics, from applying cultural insights to interpreting data that yields exceptional consumer understanding, to localising campaigns without sacrificing the brand's core identity. \u003cem\u003eBrand Global, Adapt Local\u003c\/em\u003e provides everything you need to know about scaling a brand globally, offering powerful insights from leading marketers worldwide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854138429676,"sku":"9781398619715","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26651003482685.jpg?v=1759234943"}],"url":"https:\/\/bookhero.co.nz\/collections\/nataly-kelly.oembed","provider":"Book Hero","version":"1.0","type":"link"}