{"title":"Nasir Salari","description":"\u003cp\u003eDiscover the insightful world of business and entrepreneurship through the works of Nasir Salari. Renowned for his expertise in advanced marketing analytics, Salari provides invaluable knowledge for both budding entrepreneurs and established business professionals. His writing is characterised by a seamless blend of practical advice and analytical prowess, making complex marketing strategies accessible and understandable.\u003c\/p\u003e\n\n\u003cp\u003eThe collection, featuring notable titles like \u003cem\u003eAdvanced Marketing Analytics\u003c\/em\u003e, delves into the nuances of modern marketing techniques, equipping readers with the tools they need to excel in a highly competitive business environment. Whether you are seeking to enhance your analytical skills or exploring innovative ways to drive business success, Nasir Salari's books offer a wealth of information that is both educational and engaging.\u003c\/p\u003e\n\n\u003cp\u003eEmbark on a journey of learning and growth with Salari’s comprehensive and insightful contributions to the field of business and entrepreneurship. Ideal for anyone looking to sharpen their edge in marketing analytics, these books promise to be a critical resource in understanding and applying strategic business concepts.\u003c\/p\u003e","products":[{"product_id":"advanced-marketing-analytics-by-nasir-salari-9781398622869","title":"Advanced Marketing Analytics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eThis textbook takes readers on a journey from fundamental marketing analytics concepts to advanced marketing analytical techniques, without having to know coding.\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eAdvanced Marketing Analytics\u003c\/em\u003e covers:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eNo-code to low-code analytics solutions\u003c\/li\u003e\n    \u003cli\u003eMarket Basket Analysis\u003c\/li\u003e\n    \u003cli\u003eA\/B testing\u003c\/li\u003e\n    \u003cli\u003eUnderstanding data for marketing analytics\u003c\/li\u003e\n    \u003cli\u003ePreparing data for marketing analytics\u003c\/li\u003e\n    \u003cli\u003eEmerging trends in AI, machine learning and big data\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis book covers all three areas of marketing analytics such as descriptive, predictive and prescriptive analytics, and includes software tools such as SPSS, Microsoft Excel, Rapid Miner.\u003c\/p\u003e\n\n\u003cp\u003eIt also features real-world examples from global companies, highlighting and emphasising the importance of why marketers should be more data-analytical.\u003c\/p\u003e\n\n\u003cp\u003eIn-text resources include a glossary, learning outcomes, discussion questions and further reading questions. Online resources include PowerPoint slides for lecturers, a lecturers' manual with practical exercises, and datasets.\u003c\/p\u003e\n\n\u003cp\u003eThis textbook is for postgraduates studying marketing analytics at an advanced level.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47306886217964,"sku":"9781398622869","price":95.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26682543482685.jpg?v=1771065106"}],"url":"https:\/\/bookhero.co.nz\/collections\/nasir-salari.oembed","provider":"Book Hero","version":"1.0","type":"link"}