{"title":"Nancie McDonnell Ruder","description":"\u003cp\u003eWelcome to the captivating collection of works by \u003cstrong\u003eNancie McDonnell Ruder\u003c\/strong\u003e, a renowned author in the realms of business and entrepreneurship. With a sharp focus on marketing, her books are essential reads for anyone looking to scale the heights in their professional journey. Known for her insightful perspectives and practical advice, Nancie's works are celebrated for their clarity and relevance in the fast-paced world of marketing.\u003c\/p\u003e\n\n\u003cp\u003eA standout in her collection is \u003cem\u003eHow Senior Marketers Scale the Heights\u003c\/em\u003e, where she dives deep into the strategies and mindsets necessary for marketing leaders to excel and lead their teams to success. Whether you're a seasoned marketer or an aspiring entrepreneur, Nancie's books offer valuable lessons and real-world examples to empower you on your path to professional achievement.\u003c\/p\u003e\n\n\u003cp\u003eExplore Nancie McDonnell Ruder's collection today to transform your approach to marketing and entrepreneurship, and gain the knowledge you need to thrive in your field.\u003c\/p\u003e","products":[{"product_id":"how-senior-marketers-scale-the-heights-by-nancie-mcdonnell-ruder-9781667866192","title":"How Senior Marketers Scale the Heights","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe newest edition of \u003cem\u003eHow Senior Marketers Scale the Heights\u003c\/em\u003e provides readers with a fresh take on maximising their potential. In its initial publication, author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacle of their careers. Their wisdom is featured prominently and is backed by Nancie's insight from decades of experience on both the agency side and as the founder of her own marketing consultancy, Noetic Consultants.\u003c\/p\u003e\n\n\u003cp\u003eNancie introduces you to \"Jack\" and \"Jill,\" who represent prototypical rock star marketers thriving in today's complicated landscape. In analysing their collective knowledge, Nancie identifies the patterns that fuel their success. The critical commonality is an uncanny ability to combine what Nancie calls the art and science of their discipline—and to know when to shift from one to the other.\u003c\/p\u003e\n\n\u003cp\u003eOffering the Noetic Art \u0026amp; Science Assessment and toolkit of resources, along with anecdotes, insight and wisdom, this book shows readers where they fall on the marketing art\/science continuum—and teaches how to ascend from there.\u003c\/p\u003e\n\n\u003cp\u003eGiven the recent extraordinary times, Nancie revisited the efforts of the marketing leaders she interviewed, plus new experts she met during the last few years, to understand what was still true, more true, and newly true. Senior marketers (and those who aspire to be) get the secret to marketing success whispered in their ears, straight from the marketers' mouths in this new edition of \u003cem\u003eHow Senior Marketers Scale the Heights\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThe stories, advice and methods included in this book enable today's senior marketers to give their campaigns, clients and careers more horsepower by unlocking the philosophies, strategies, and behaviours of the best in the field.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46721223327980,"sku":"9781667866192","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22879933482781.jpg?v=1754614657"}],"url":"https:\/\/bookhero.co.nz\/collections\/nancie-mcdonnell-ruder.oembed","provider":"Book Hero","version":"1.0","type":"link"}