{"title":"Mr Ned Potter","description":"\u003cp\u003e\u003cstrong\u003eMr Ned Potter\u003c\/strong\u003e offers insightful guides that blend practical advice with a deep understanding of library and information services. His works are essential for professionals seeking innovative strategies to enhance library engagement and outreach.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect thoughtful explorations into marketing and promotion within the educational and reference sectors, presented with clarity and a focus on real-world application. His books serve as valuable resources for navigating the evolving landscape of library services.\u003c\/p\u003e","products":[{"product_id":"the-library-marketing-toolkit-by-mr-ned-potter-9781856048064","title":"The Library Marketing Toolkit","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eThe Library Marketing Toolkit\u003c\/i\u003e provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders, and society as a whole.\u003c\/p\u003e\n\n\u003cp\u003eThis unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public, and special libraries. It provides innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice, offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand), and Rebecca Jones (Canada). It also features institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore, and the State Library of New South Wales.\u003c\/p\u003e\n\n\u003cp\u003eThe key topics covered in the text are:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eSeven key concepts for marketing libraries\u003c\/li\u003e\n    \u003cli\u003eStrategic marketing\u003c\/li\u003e\n    \u003cli\u003eThe library brand\u003c\/li\u003e\n    \u003cli\u003eMarketing and the library building\u003c\/li\u003e\n    \u003cli\u003eAn introduction to marketing online\u003c\/li\u003e\n    \u003cli\u003eMarketing with social media\u003c\/li\u003e\n    \u003cli\u003eMarketing with new technologies\u003c\/li\u003e\n    \u003cli\u003eMarketing and people\u003c\/li\u003e\n    \u003cli\u003eInternal marketing\u003c\/li\u003e\n    \u003cli\u003eLibrary advocacy as marketing\u003c\/li\u003e\n    \u003cli\u003eMarketing Special Collections and archives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eReadership\u003c\/strong\u003e: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public, or special library, or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47608095539436,"sku":"9781856048064","price":165.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781856048064-the-library-marketing-toolkit.jpg?v=1778182782"}],"url":"https:\/\/bookhero.co.nz\/collections\/mr-ned-potter.oembed","provider":"Book Hero","version":"1.0","type":"link"}