{"title":"Morris Altman","description":"\u003cp\u003eMorris Altman offers insightful works that delve into the principles and applications of behavioural economics, making complex ideas accessible to both students and professionals. His books serve as valuable educational resources, blending theory with practical examples that illuminate contemporary economic behaviours.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect carefully crafted texts ideal for those seeking a deeper understanding of decision-making processes and economic psychology. Altman's contributions are essential for anyone interested in the evolving landscape of economic thought and its impact on everyday choices.\u003c\/p\u003e","products":[{"product_id":"behavioral-economics-for-dummies-by-morris-altman-9781118085035","title":"Behavioral Economics For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eA guide to the study of how and why you \u003cem\u003ereally\u003c\/em\u003e make financial decisions\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eWhile classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioural economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. In \u003cem\u003eBehavioral Economics For Dummies\u003c\/em\u003e, readers will learn how social and psychological factors, such as instinctual behaviour patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices.\u003c\/p\u003e\n\n\u003cp\u003eBased on psychology and rooted in real-world examples, \u003cem\u003eBehavioral Economics For Dummies\u003c\/em\u003e offers insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eA friendly introduction to the study of how and why people really make financial decisions\u003c\/li\u003e\n    \u003cli\u003eThe author is a professor of behavioural and institutional economics at Victoria University\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eAn essential component to improving your financial decision-making (and even to understanding current events), \u003cem\u003eBehavioral Economics For Dummies\u003c\/em\u003e is important for just about anyone who has a bank account and is interested in why—and when—they spend money.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47462637404396,"sku":"9781118085035","price":37.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118085035-behavioral-economics-for-dummies.jpg?v=1775019313"},{"product_id":"handbook-of-contemporary-behavioral-economics-by-morris-altman-9781138953208","title":"Handbook of Contemporary Behavioral Economics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAt a time when both scholars and the public demand explanations and answers to key economic problems that conventional approaches have failed to resolve, this groundbreaking handbook of original works by leading behavioural economists offers the first comprehensive articulation of behavioural economics theory.\u003c\/p\u003e\n\n\u003cp\u003eBorrowing from the findings of psychologists, sociologists, political scientists, legal scholars, and biologists, among others, behavioural economists find that intelligent individuals often tend not to behave as effectively or efficiently in their economic decisions as long held by conventional wisdom. The manner in which individuals actually do behave critically depends on psychological, institutional, cultural, and even biological considerations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHandbook of Contemporary Behavioral Economics\u003c\/em\u003e includes coverage of such critical areas as the Economic Agent, Context and Modelling, Decision Making, Experiments and Implications, Labour Issues, Household and Family Issues, Life and Death, Taxation, Ethical Investment and Tipping, and Behavioural Law and Macroeconomics.\u003c\/p\u003e\n\n\u003cp\u003eEach contribution includes an extensive bibliography.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47605970567404,"sku":"9781138953208","price":118.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138953208-handbook-of-contemporary-behavioral-economics.jpg?v=1778144139"}],"url":"https:\/\/bookhero.co.nz\/collections\/morris-altman.oembed","provider":"Book Hero","version":"1.0","type":"link"}