{"title":"Mike Sullivan","description":"\u003cp\u003eWelcome to the collection of works by Mike Sullivan, a distinguished author in the realm of business and entrepreneurship. Known for his insightful perspectives and informative narratives, Sullivan offers readers a unique blend of real-world experience and theoretical knowledge.\u003c\/p\u003e\n\n\u003cp\u003eAmong his noteworthy contributions is \u003cem\u003eThe Voice of the Underdog\u003c\/em\u003e, a compelling exploration of how determination and innovation can help small companies compete against industry giants. Sullivan's engaging writing style makes complex business concepts accessible to a broad audience, providing invaluable insights for aspiring entrepreneurs and seasoned business professionals alike.\u003c\/p\u003e\n\n\u003cp\u003eMike Sullivan's works are more than just books—they are essential guides that illuminate the path to success in the challenging world of business. Whether you are looking to start your own venture or seeking fresh ideas to invigorate your existing enterprise, Sullivan's books are an excellent resource to inspire and inform.\u003c\/p\u003e","products":[{"product_id":"the-voice-of-the-underdog-by-michael-tuggle-9781667859248","title":"The Voice of the Underdog","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat does building your company's culture have to do with building your brand? Get ready to find out. In \u003cem\u003eThe Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First\u003c\/em\u003e, advertising veterans Mike Sullivan and Michael Tuggle unpack the poorly understood and grossly underleveraged connection between brand and culture.\u003c\/p\u003e\n\n\u003cp\u003eFilled with fascinating case studies, entertaining stories, and engaging insights, the book examines the true essence of what makes a company a challenger brand, unveils how successful challengers of all sizes use culture to create extraordinary brand distinction, and finishes with a detailed blueprint for building your own transcendent culture.\u003c\/p\u003e\n\n\u003cp\u003eFor more than 20 years, Sullivan and Tuggle have put the lessons and insights in this book into hard practice at LOOMIS, the country's leading challenger brand advertising agency. They have helped drive hundreds of millions of dollars in sales and build renowned challenger brands in numerous categories, including restaurant, banking, retail, healthcare, home services, franchise support, and more.\u003c\/p\u003e\n\n\u003cp\u003eJust as importantly, the authors have helped build a company culture that's kept employees twice the national average and led to LOOMIS being named \"Small Agency of the Year\" by Advertising Age, as well as gaining a 7-time placement on the \"Best Places to Work\" lists from the Dallas Morning News and the Dallas Business Journal.\u003c\/p\u003e\n\n\u003cp\u003eIf you want to compete with and beat the category leaders, you have to start with your culture. If you want to build a great culture, start with this book.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723949330668,"sku":"9781667859248","price":74.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/22810493482781.jpg?v=1754702829"}],"url":"https:\/\/bookhero.co.nz\/collections\/mike-sullivan.oembed","provider":"Book Hero","version":"1.0","type":"link"}