{"title":"Mike Stevens","description":"\u003cp\u003e\u003cstrong\u003eMike Stevens\u003c\/strong\u003e offers insightful guidance on navigating the evolving landscape of business, with a particular focus on direct-to-consumer strategies. His work combines practical advice with deep understanding, making complex concepts accessible for entrepreneurs and business leaders alike.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect clear, actionable insights into modern marketing and business models, emphasising innovation and customer-centric approaches. Mike Stevens’ writing is essential for those seeking to build or grow ventures in today’s dynamic market environment.\u003c\/p\u003e","products":[{"product_id":"the-direct-to-consumer-playbook-by-mike-stevens-9781398605428","title":"The Direct to Consumer Playbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eSHORTLISTED: \u003c\/strong\u003e\u003cem\u003eBusiness Book Awards 2023 - Start Up\/Scale Up\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eBuild your DTC brand by learning from the best.\u003c\/strong\u003e As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale.\u003c\/p\u003e\n\n\u003cp\u003eOvercome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right.\u003c\/p\u003e\n\n\u003cp\u003eRead the founding stories, strategies, failures and eventual success of DTC brands such as Huel, graze, Snag, tails.com, Who Gives a Crap, Casper, Lick, allplants, Bloom \u0026amp; Wild and more to discover:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHow they got started, what worked then and what works now\u003c\/li\u003e\n  \u003cli\u003eThe importance of building a community and how to use data\u003c\/li\u003e\n  \u003cli\u003eWhen to consider going multichannel\u003c\/li\u003e\n  \u003cli\u003eWhy you need a bulletproof brand\u003c\/li\u003e\n  \u003cli\u003eNavigating funding, margins, growth, customer service and product development and more\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFor the first time, the best in class of DTC share their playbooks so that you can understand and build on their successes.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47471757590764,"sku":"9781398605428","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781398605428-the-direct-to-consumer-playbook.jpg?v=1775252582"}],"url":"https:\/\/bookhero.co.nz\/collections\/mike-stevens.oembed","provider":"Book Hero","version":"1.0","type":"link"}