{"title":"Mike Martin","description":"\u003cp\u003e\u003cstrong\u003eMike Martin\u003c\/strong\u003e offers compelling insights into both the rigours of modern warfare and the intricate details of veterinary science. His works blend a deep understanding of military strategy with practical guidance, reflecting a unique dual focus that engages readers interested in history, conflict, and animal health.\u003c\/p\u003e\n\n\u003cp\u003eFrom strategic analyses in \u003cem\u003eHow to Fight a War\u003c\/em\u003e to specialised medical topics like \u003cem\u003eSmall Animal ECGs\u003c\/em\u003e, Martin’s books provide thorough, accessible knowledge that appeals to enthusiasts of military history as well as science and nature.\u003c\/p\u003e","products":[{"product_id":"small-animal-ecgs-by-mike-martin-9781118409732","title":"Small Animal ECGs","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eSmall Animal ECGs: An Introductory Guide\u003c\/i\u003e provides all the information veterinarians need when using electrocardiography techniques for the first time.\u003c\/p\u003e\n\n\u003cp\u003eAn ideal introduction to veterinary electrocardiography written in a very easy to understand way, for what can be a daunting subject.\u003c\/p\u003e\n\n\u003cp\u003eThe author is an RCVS Recognised Specialist in Veterinary Cardiology and regularly speaks on this subject.\u003c\/p\u003e\n\n\u003cp\u003eFull of examples of colour ECG tracings, as well as colour illustrations to explain arrhythmias.\u003c\/p\u003e\n\n\u003cp\u003eCovers techniques that can readily be used in first opinion small animal practice.\u003c\/p\u003e\n\n\u003cp\u003eIncludes new chapters on mechanisms of supraventricular arrhythmias, accelerated idioventricular rhythm, and the use of Holters.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854833373420,"sku":"9781118409732","price":78.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/808614f9431abcd4cc35fb1152ae6a19.jpg?v=1759264198"},{"product_id":"how-to-fight-a-war-by-mike-martin-9781911723875","title":"How to Fight a War","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn indispensable guide to understanding modern warfare, especially the decisions made by politicians and generals, both good and bad.\u003c\/p\u003e\n\n\u003cp\u003eHas any war in history gone according to plan? Monarchs, dictators and elected leaders alike have a dismal record on military decision-making, from over-ambitious goals to disregarding intelligence, terrain, or enemy capabilities. This not only wastes the lives of civilians, the enemy and one's own soldiers, but also fails to achieve geopolitical objectives, and usually lays the seeds for more wars down the line.\u003c\/p\u003e\n\n\u003cp\u003eConflict scholar and former soldier Mike Martin takes the reader through the hard, elegant logic to fighting a conclusive interstate war that solves geopolitical problems and reduces future conflict. In cool and precise prose, he outlines how to orchestrate military forces, from infantry to information and from strategy to tactics.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow to Fight a War\u003c\/em\u003e explains the unavoidable, yet seemingly elusive, art of using violence to force your enemies to do what you want. It should be read by everyone seeking to understand today's wars, as well as those wishing to lead us through the coming decades of conflict.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'An illuminating and enjoyable account of warfare and guidelines to achieve lasting peace ... written in an engaging style, rich in personal and historical anecdote, that lays out complex issues in an absorbing and logical way.' \u003c\/b\u003e\u003cem\u003eFinancial Times\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Many of today's pundits, journalists, and so-called \"experts\" would do well to put down their phones, give their thumbs a rest, and pick up Martin's \u003c\/b\u003e\u003cem\u003eHow to Fight a War\u003c\/em\u003e\u003cb\u003e.' \u003c\/b\u003e\u003cem\u003eDiplomatic Courier\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Essential reading.' \u003c\/b\u003e\u003cem\u003eTimes Radio\u003c\/em\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Colourful, punchy, admirably challenging and clear—essential reading for every soldier, officer and General.' General Sir Patrick Sanders, Chief of the General Staff, British Army\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'War is abhorrent and complicated. But it is also human. In this easy-to-read book Mike Martin strips away much of its technical characteristics and reminds us that war is determined by some basic tenets that only a fool ignores. \u003c\/b\u003e\u003cem\u003eHow to Fight a War\u003c\/em\u003e\u003cb\u003e is for statesmen, diplomats and generals to keep by their side when conflict beckons.' General Douglas Chalmers (CB, DSO, OBE), Deputy Chief of the Defence Staff, 2018-2021; Master of Emmanuel College, Cambridge University\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Almost all of the wars that have been fought over the last thirty years have been unsuccessful. If the leaders, generals and statesmen had read this book, they might not have been.' Rt Hon Johnny Mercer MP, Minister for Veterans' Affairs\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47486118723820,"sku":"9781911723875","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/cdbdfdee57319c20636a534ed33fa57f.jpg?v=1775780889"}],"url":"https:\/\/bookhero.co.nz\/collections\/mike-martin.oembed","provider":"Book Hero","version":"1.0","type":"link"}