{"title":"Mike Ambach","description":"\u003cp\u003e\u003cstrong\u003eMike Ambach\u003c\/strong\u003e offers insightful and accessible explorations into the principles of design and visual thinking. His works provide a clear foundation for understanding composition, colour, and artistic expression, making them essential for both budding creatives and seasoned practitioners.\u003c\/p\u003e\n\n\u003cp\u003eRooted in the \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e category, Ambach's books invite readers to engage deeply with the aesthetics of everyday life and the craft behind effective design. Expect thoughtful guidance that inspires both appreciation and hands-on creativity.\u003c\/p\u003e","products":[{"product_id":"fundamentals-of-design-by-mike-ambach-9783721210200","title":"Fundamentals of Design","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat shapes exist? What form-giving operations are possible? What are the evaluation standards for existing objects and those to be developed? These three fundamental questions, which every architect, designer, and artist asks again and again, are addressed, systematically explained, and answered in three sections in this volume.\u003c\/p\u003e\n\n\u003cp\u003eThe publication also provides readers with a set of basic tools that enables them to communicate better when discussing and explaining their own work with other creative people and other professionals.\u003c\/p\u003e\n\n\u003cp\u003eThe first part is a comprehensive compilation that identifies and describes all forms among objects. The middle section offers a qualitative overview of the possibilities with which form elements, forms, or objects can be developed and optimized. In the third section, the methodology for the development of an own evaluation system is presented.\u003c\/p\u003e\n\n\u003cp\u003eThe objective of this work is to offer an orientation on the basics of design, combining the aspects of form, craft, content, and method into a holistic understanding of design.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47383815389420,"sku":"9783721210200","price":48.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25607523483512.jpg?v=1773382120"}],"url":"https:\/\/bookhero.co.nz\/collections\/mike-ambach.oembed","provider":"Book Hero","version":"1.0","type":"link"}