{"title":"Michelle Carvill","description":"\u003cp\u003eWelcome to our collection dedicated to the insightful works of Michelle Carvill, a distinguished author in the realm of Business \u0026amp; Entrepreneurship. Here, you'll find thought-provoking titles such as \u003cem\u003eCan Marketing Save the Planet?\u003c\/em\u003e and \u003cem\u003eSustainable Marketing\u003c\/em\u003e, both of which delve deep into the evolving landscape of modern marketing strategies and their crucial role in fostering sustainability.\u003c\/p\u003e\n\n\u003cp\u003eMichelle Carvill is renowned for her expertise in digital marketing and sustainable business practices. Her books are meticulously crafted to offer both budding entrepreneurs and seasoned business professionals alike the guidance needed to navigate the complexities of today's market with an environmentally conscious approach.\u003c\/p\u003e\n\n\u003cp\u003eThrough clear and accessible writing, Carvill challenges conventional norms and encourages readers to rethink the impact of marketing on our planet. Her work is indispensable for those looking to implement sustainable solutions in their business strategies.\u003c\/p\u003e\n\n\u003cp\u003eExplore the transformative ideas and practical advice in Michelle Carvill's works and equip yourself with the knowledge to make a meaningful impact in the world of business.\u003c\/p\u003e","products":[{"product_id":"can-marketing-save-the-planet-by-gemma-butler-9781399411257","title":"Can Marketing Save the Planet?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eAn exploration of some of the most high-profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn our fast-moving and consumer-driven world–in which more than 10 million people are marketers–social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity, and influence accordingly.\u003c\/p\u003e\n\n\u003cp\u003eFrom the authors of \u003ci\u003eSustainable Marketing\u003c\/i\u003e, awarded Highly Commended at the Business Book Awards 2022, \u003ci\u003eCan Marketing Save the Planet?\u003c\/i\u003e is the ultimate guidebook for this journey. It takes a deep dive into some of the most high-profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing \u003cem\u003ecan\u003c\/em\u003e be a force for good.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46719183618284,"sku":"9781399411257","price":54.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/6480633482686.jpg?v=1754547648"},{"product_id":"sustainable-marketing-by-gemma-butler-9781472979131","title":"Sustainable Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003e\u003cb\u003eShortlisted for the Business Book Awards 2022\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints, and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organisations ignore sustainability and the spirit of ‘doing good’ at their own peril.\u003c\/p\u003e\n\n\u003cp\u003eFrom three marketing experts with decades of experience between them, \u003ci\u003eSustainable Marketing\u003c\/i\u003e delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organisation. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":46723199795436,"sku":"9781472979131","price":42.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/11928833482712.jpg?v=1754669612"}],"url":"https:\/\/bookhero.co.nz\/collections\/michelle-carvill.oembed","provider":"Book Hero","version":"1.0","type":"link"}