{"title":"Michael Shermer","description":"\u003cp\u003eWelcome to our collection of works by Michael Shermer, a renowned science historian and best-selling author. Shermer is best known for his ability to explore complex scientific concepts and unravel the mysteries of human belief systems. His intriguing books revolve around the themes of Science \u0026amp; Nature, making them accessible and engaging to readers interested in understanding the intricacies of the human mind and the world around us.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout titles in this collection is \u003cem\u003eThe Believing Brain\u003c\/em\u003e, where Shermer delves into how our brains construct beliefs and reinforce them as truths. It's a fascinating examination of why we believe what we believe, blending rigorous scientific exploration with insightful anecdotes.\u003c\/p\u003e\n\n\u003cp\u003eSharpen your curiosity with Michael Shermer's works, which offer a captivating journey into the heart of science and human nature. Whether you're a sceptic, a believer, or simply someone with an inquisitive mind, these books will inspire you to question, learn, and discover.\u003c\/p\u003e","products":[{"product_id":"the-believing-brain-by-michael-shermer-9781780335292","title":"The Believing Brain","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eSynthesizing thirty years of research, psychologist and science historian Michael Shermer upends the traditional thinking about how humans form beliefs about the world. Simply put, \u003ci\u003e\u003cb\u003ebeliefs come first and explanations for beliefs follow\u003c\/b\u003e\u003c\/i\u003e. The brain, Shermer argues, is a belief engine. Using sensory data that flow in through the senses, the brain naturally looks for and finds patterns - and then infuses those patterns with meaning, forming beliefs.\u003c\/p\u003e\n\n\u003cp\u003eOnce beliefs are formed, our brains subconsciously seek out confirmatory evidence in support of those beliefs, which accelerates the process of reinforcing them, and round and round the process goes in a positive-feedback loop.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eThe Believing Brain\u003c\/i\u003e, Shermer provides countless real-world examples of how this process operates, from politics, economics, and religion to conspiracy theories, the supernatural, and the paranormal. Ultimately, he demonstrates why science is the best tool ever devised to determine whether or not our belief matches reality.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46854905659628,"sku":"9781780335292","price":31.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781780335292.jpg?v=1759258859"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-shermer.oembed","provider":"Book Hero","version":"1.0","type":"link"}