{"title":"Michael Schmitz","description":"\u003cp\u003e\u003cstrong\u003eMichael Schmitz\u003c\/strong\u003e offers insightful explorations into the principles and practices of communication design. His works delve into the theoretical frameworks and practical applications that shape effective visual storytelling.\u003c\/p\u003e\n\n\u003cp\u003eReaders will find a thoughtful blend of theory and practice, with an emphasis on graphic grids and structural design elements that enhance clarity and creativity within the \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e sphere.\u003c\/p\u003e","products":[{"product_id":"how-communication-design-works-by-ulysses-voelker-9783721210408","title":"How Communication Design Works","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eReflections and practical action for the rapidly evolving discipline of visual communication.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow Communication Design Works\u003c\/em\u003e addresses the radical changes occurring in the realm of communication design. This field is experiencing an overabundance of information, fake news, bots, AI, and crude graphic tools on the Internet. Additionally, the speed of processes and the increasing pressure to be efficient, coupled with heightened competition and sometimes precarious working conditions, place creatives under significant pressure. This environment leaves little time for reflection on their work.\u003c\/p\u003e\n\n\u003cp\u003eThis handbook responds to the current situation by shedding new light on the societal relevance of the discipline in the context of professional practice. The authors, Ulysses Voelker and Michael Schmitz, leverage their extensive expertise and practical work examples to provide actionable suggestions and identify what truly matters in visual communication.\u003c\/p\u003e\n\n\u003cp\u003eThey describe the interconnectedness of design with a wide range of issues and address current challenges in depth. The overarching theme is that communication design is always the result of the attitude of its protagonists. This compendium clarifies how their actions influence communication, the values conveyed, and the resulting appearance of our visual world.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47340854083820,"sku":"9783721210408","price":100.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/25609603483512.jpg?v=1772172622"},{"product_id":"structuring-design-graphic-grids-in-theory-and-practice-by-ulysses-voelker-9783721209945","title":"Structuring Design: Graphic Grids in Theory and Practice","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn visual communication, contents are arranged, organized, and presented. Design laws and principles inherent to every medium ensure that from a distance a novel looks like a novel, an art catalogue like an art catalogue, and a magazine like a magazine.\u003c\/p\u003e\n\n\u003cp\u003eThis publication, awarded with the TDC New York \u003cem\u003eCertificate of Typographic Excellence\u003c\/em\u003e, offers a compact mix of explanations, practical tips, and background information on the topic. At its centre is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information.\u003c\/p\u003e\n\n\u003cp\u003eIn a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated.\u003c\/p\u003e\n\n\u003cp\u003eThe final section contains an extensive glossary.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47464231108844,"sku":"9783721209945","price":72.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9783721209945-structuring-design-graphic-grids-in-theory-and-practice.jpg?v=1775043994"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-schmitz.oembed","provider":"Book Hero","version":"1.0","type":"link"}