{"title":"Michael Port","description":"\u003cp\u003eWelcome to the works of Michael Port, a distinguished voice in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Known for his expertise in helping professionals amplify their impact, Michael Port offers invaluable insights into building a successful business and a fulfilled professional life.\u003c\/p\u003e\n\n\u003cp\u003eHis acclaimed series, starting with \u003cstrong\u003eBook Yourself Solid\u003c\/strong\u003e, provides a comprehensive roadmap for acquiring more clients than you can handle, even if you hate marketing and selling. It is lauded for its practical, actionable strategies that equip entrepreneurs with the tools needed to succeed. The series is adaptable to various professional fields, as seen in the specially crafted editions like \u003cem\u003eBook Yourself Solid for Chiropractors\u003c\/em\u003e, \u003cem\u003eBook Yourself Solid for Coaches and Consultants\u003c\/em\u003e, and \u003cem\u003eBook Yourself Solid for Creatives\u003c\/em\u003e. Each edition addresses the unique challenges and opportunities in its specific domain, making these guides indispensable for anyone serious about their business journey.\u003c\/p\u003e\n\n\u003cp\u003eExplore Michael Port's books to discover systematic approaches to marketing, building your professional network, and ultimately creating a business that aligns with your personal vision of success. Whether you're a seasoned entrepreneur or just starting, Michael Port's work promises to inspire and guide you towards unparalleled professional growth.\u003c\/p\u003e","products":[{"product_id":"book-yourself-solid-by-michael-port-9781119431220","title":"Book Yourself Solid","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eKick off the cycle of success with serious self-promotion that works\u003c\/b\u003e\n\n\u003cp\u003e\u003ci\u003eBook Yourself Solid\u003c\/i\u003e is a handbook for self-promotion that translates into results. We tend to think of \"busy\" as the equivalent of \"successful\"—but that's not always the case. The key lies in \u003ci\u003ewhat you're busy doing\u003c\/i\u003e. Success means spending your time doing work that gets you closer to your goals, and the critical driving force behind that success is self-promotion. This book shows you how to promote more than just your skills—you need to sell your reputation, your service, your very self.\u003c\/p\u003e\n\n\u003cp\u003eIt starts with laying a foundation so potential clients know you can give them what they want and need. How do people see you, and how does that diverge from what you would \u003ci\u003elike\u003c\/i\u003e them to think? Once you know where you are, you can map out a plan for getting where you need to be, and this book shows you how to build the reputation you need to be the go-to person in your field—and keep the business coming in long-term.\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBook Yourself Solid\u003c\/i\u003e has been one of the most popular marketing books in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBuild a solid foundation for a stellar public image\u003c\/li\u003e\n  \u003cli\u003eEnhance your reputation for trust and credibility\u003c\/li\u003e\n  \u003cli\u003ePerfect your pitch and pricing to attract higher-calibre clients\u003c\/li\u003e\n  \u003cli\u003eAdopt the six core strategies that will keep you booked solid\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSpending just a small amount of time on self-promotion is an investment. You build a reputation that attracts high-quality clients, which boosts your profits, your track record, and your reputation, which in turn attracts even more high-quality clients. \u003ci\u003eBook Yourself Solid\u003c\/i\u003e shows you how to kick off this cycle of success, and maintain it for the long term.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854121750764,"sku":"9781119431220","price":47.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/15259263482586.jpg?v=1759234584"},{"product_id":"book-yourself-solid-for-chiropractors-by-michael-port-9781394222575","title":"Book Yourself Solid for Chiropractors","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eBuild your chiropractic practice with proven self-promotion strategies\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eBook Yourself Solid for Chiropractors\u003c\/em\u003e is a game-changing guide to attracting patients to your practice and turning them into loyal patients, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your practice beyond what you previously thought possible. You’ll become inspired to put energy behind your self-promotion practices, and you’ll learn exactly what you need to do to make your marketing efforts more effective.\u003c\/p\u003e\n\n\u003cp\u003eIn any service business, it’s essential to connect with the patients who are a perfect fit for you. For chiropractors, that means understanding what sets you apart from the competition, pricing your services appropriately, and communicating with prospective patients about how you can help them. This book helps you through all of it, with practical tips and strategic insights that will ensure you’re never short on the patients you want.\u003c\/p\u003e\n\n\u003cp\u003eCo-authored by Michael Port—\u003cem\u003eNew York Times\u003c\/em\u003e and \u003cem\u003eWall Street Journal\u003c\/em\u003e bestselling author and visionary behind the original \u003cem\u003eBook Yourself Solid\u003c\/em\u003e business techniques—and Christine Zapata, experienced chiropractor and coach, \u003cem\u003eBook Yourself Solid for Chiropractors\u003c\/em\u003e covers the issues unique to the chiropractic world. By attracting patients who are in alignment with your vision for your practice, you can create a successful business that also helps you achieve your long-term goals.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUnderstand your unique value proposition and brand, and learn how to talk about it.\u003c\/li\u003e\n  \u003cli\u003eCreate a likeable social media presence and a website that brings people in the door.\u003c\/li\u003e\n  \u003cli\u003eLearn step-by-step strategies for networking, direct outreach, generating referrals, and more.\u003c\/li\u003e\n  \u003cli\u003eDiscover how the principles of sales and pricing apply to building your chiropractic practice.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eBook Yourself Solid for Chiropractors\u003c\/em\u003e is a handbook for self-promotion that delivers results. This book shows you how to promote more than just your skills by creating an image that your ideal patients will resonate with. Build your reputation and keep business coming in over the long term.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854122537196,"sku":"9781394222575","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10765393482684.jpg?v=1759234601"},{"product_id":"book-yourself-solid-for-coaches-and-consultants-by-michael-port-9781394225682","title":"Book Yourself Solid for Coaches and Consultants","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eThe Non-Obvious Book Awards 2024 Longlist Selection\u003c\/i\u003e\u003cbr\u003e\u003cbr\u003eBuild your consulting clientele with self-promotion strategies that really work\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003ci\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e is a game-changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a solid business foundation. This hyper-targeted, step-by-step advice will help you grow your coaching or consulting practice beyond what you previously thought possible. You'll become inspired to put energy behind your self-promotion practices—even if self-promotion isn't really your thing. In any service business, it's essential to connect with the clients who are a perfect fit for you. For consultants, that means making your marketing efforts more effective by understanding your unique brand, pricing your services competitively, and communicating with prospective clients about how you can help them. This book helps you through all of it, with practical tips and strategic insights to ensure that you're never short on the right kind of clients.\u003c\/p\u003e\n\n\u003cp\u003eCo-authored by Michael Port (mastermind behind the original \u003ci\u003eBook Yourself Solid\u003c\/i\u003e business techniques) and Matthew Kimberley (successful business consultant), \u003ci\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e covers the issues unique to the world of coaching. By attracting clients who are in alignment with your vision, you can create a successful business that also helps you achieve your long-term goals.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eUnderstand your unique value proposition and brand, and learn how to talk about it\u003c\/li\u003e\n\u003cli\u003eCreate a likeable social media presence and a website that brings people in the door\u003c\/li\u003e\n\u003cli\u003eLearn step-by-step strategies for networking, direct outreach, generating referrals, and more\u003c\/li\u003e\n\u003cli\u003eDiscover how the principles of sales and pricing apply to building your consulting practice\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eBook Yourself Solid for Coaches and Consultants\u003c\/i\u003e is a handbook that translates into results. Promote more than just your skills by creating an image that will resonate with your ideal clientele—and keep you booked solid.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854123651308,"sku":"9781394225682","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10796463482684.jpg?v=1759234611"},{"product_id":"book-yourself-solid-for-creatives-by-michael-port-9781394236275","title":"Book Yourself Solid for Creatives","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eExpand your book of business at your creative agency or freelance service\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eBook Yourself Solid for Creatives\u003c\/i\u003e, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of qualified leads and convert them into paying clients. The authors explain how to achieve your business goals, pack your calendar with high-value clients, and increase your top- and bottom-lines.\u003c\/p\u003e\n\n\u003cp\u003eIn the book, you'll find effective strategies adapted from the author's bestselling \u003ci\u003eBook Yourself Solid\u003c\/i\u003e that work perfectly in the challenging and unique space occupied by creative professionals. You'll also discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eActionable techniques and frameworks you can implement immediately to dramatically increase the number of valuable and qualified leads in your pipeline\u003c\/li\u003e\n    \u003cli\u003eHow to differentiate your services from your most relevant and closest competitors\u003c\/li\u003e\n    \u003cli\u003eHow to improve your workflows and efficiency so you can accommodate your newly expanded pipeline\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for graphic designers, artists, writers, freelance artists, and other creative professionals, \u003ci\u003eBook Yourself Solid for Creatives\u003c\/i\u003e is the blueprint for agency and business growth that you've been waiting for.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854125158636,"sku":"9781394236275","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/10902393482684.jpg?v=1759234641"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-port.oembed","provider":"Book Hero","version":"1.0","type":"link"}