{"title":"Michael Luca","description":"\u003cp\u003eMichael Luca's works offer a thoughtful exploration of contemporary issues in technology, business, and social science. Readers can expect insightful analysis and evidence-based perspectives that illuminate how experiments shape innovation and decision-making.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eEducation \u0026amp; Reference\u003c\/em\u003e, his books blend rigorous research with accessible writing, making complex ideas engaging and relevant for curious minds seeking to understand the forces driving change today.\u003c\/p\u003e","products":[{"product_id":"the-year-in-tech-2023-the-insights-you-need-from-harvard-business-review-by-beena-ammanath-9781647824525","title":"The Year in Tech, 2023: The Insights You Need from Harvard Business Review","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA year of HBR's essential thinking on tech - all in one place.\u003c\/p\u003e\n\n\u003cp\u003eEasy-to-use AI tools, contactless commerce, crypto for business, the mature metaverse - new technologies like these are reshaping organisations at the hybrid office, on factory floors, and in the C-suite. What should you and your company be doing now to take advantage of the new opportunities these technologies are creating - and avoid falling victim to disruption? \u003ci\u003eThe Year in Tech 2023: The Insights You Need from Harvard Business Review\u003c\/i\u003e will help you understand what the latest and most important tech innovations mean for your organisation and how you can use them to compete and win in today's turbulent business environment.\u003c\/p\u003e\n\n\u003cp\u003eBusiness is changing. Will you adapt or be left behind?\u003c\/p\u003e\n\n\u003cp\u003eGet up to speed and deepen your understanding of the topics that are shaping your company's future with the \u003ci\u003eInsights You Need from Harvard Business Review\u003c\/i\u003e series. Featuring HBR's smartest thinking on fast-moving issues - blockchain, cybersecurity, AI, and more - each book provides the foundational introduction and practical case studies your organisation needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.\u003c\/p\u003e\n\n\u003cp\u003eYou can't afford to ignore how these issues will transform the landscape of business and society. \u003ci\u003eThe Insights You Need\u003c\/i\u003e series will help you grasp these critical ideas - and prepare you and your company for the future.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47341474021612,"sku":"9781647824525","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/19063793482774.jpg?v=1772192470"},{"product_id":"the-power-of-experiments-by-max-h-bazerman-9780262542272","title":"The Power of Experiments","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eHow organisations—including Google, StubHub, Airbnb, and Facebook—learn from experiments in a data-driven world.\u003c\/p\u003e\n\n\u003cp\u003eHow tech companies like Google, Airbnb, StubHub, and Facebook learn from experiments in our data-driven world—an excellent primer on experimental and behavioural economics.\u003c\/p\u003e\n\n\u003cp\u003eHave you logged into Facebook recently? Searched for something on Google? Chosen a movie on Netflix? If so, you've probably been an unwitting participant in a variety of experiments—also known as randomised controlled trials—designed to test the impact of different online experiences. Once an esoteric tool for academic research, the randomised controlled trial has gone mainstream. No tech company worth its salt (or its share price) would dare make major changes to its platform without first running experiments to understand how they would influence user behaviour. In \u003cem\u003eThe Power of Experiments\u003c\/em\u003e, Michael Luca and Max Bazerman explain the importance of experiments for decision making in a data-driven world.\u003c\/p\u003e\n\n\u003cp\u003eLuca and Bazerman describe the central role experiments play in the tech sector, drawing lessons and best practices from the experiences of such companies as StubHub, Alibaba, and Uber. Successful experiments can save companies money—eBay, for example, discovered how to cut $50 million from its yearly advertising budget—or bring to light something previously ignored, as when Airbnb was forced to confront rampant discrimination by its hosts. Moving beyond tech, Luca and Bazerman consider experimenting for the social good—different ways that governments are using experiments to influence or \"nudge\" behaviour ranging from voter apathy to school absenteeism.\u003c\/p\u003e\n\n\u003cp\u003eExperiments, they argue, are part of any leader's toolkit. With this book, readers can become part of \"the experimental revolution.\"\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47600120561900,"sku":"9780262542272","price":47.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780262542272-the-power-of-experiments.jpg?v=1777985772"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-luca.oembed","provider":"Book Hero","version":"1.0","type":"link"}