{"title":"Michael Levine","description":"\u003cp\u003e\u003cstrong\u003eMichael Levine\u003c\/strong\u003e offers insightful perspectives on the art of communication within the business world. His works explore effective public relations strategies and the vital role of authentic messaging in building strong brand identities.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in entrepreneurship and business will find practical advice and thought-provoking ideas that illuminate the challenges and opportunities of today's dynamic market environment. Levine's approach emphasises clarity, integrity, and the power of storytelling in professional success.\u003c\/p\u003e","products":[{"product_id":"authentic-pr-by-michael-levine-9781644285527","title":"Authentic PR","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIn \u003ci\u003eAuthentic PR: How Transparency Can Transform Your Business\u003c\/i\u003e, legendary publicist Michael Levine—author of the bestselling \u003ci\u003eGuerrilla PR\u003c\/i\u003e—shows why honesty, candour, and vulnerability are now the most powerful tools in the communications arsenal.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn an era when consumers can spot spin a mile away, authenticity isn’t just a buzzword—it’s a survival strategy.\u003c\/p\u003e\n\n\u003cp\u003eFrom Fortune 500 companies to mom-and-pop shops, Levine illustrates how transparency builds trust, credibility, and long-term loyalty. Drawing on decades of experience and fresh case studies, he offers actionable techniques for business leaders, entrepreneurs, and professionals who want to elevate their brands without massive budgets.\u003c\/p\u003e\n\n\u003cp\u003eWhether you’re looking to harness social media, earn meaningful press coverage, or connect with your customers in ways that matter, \u003ci\u003eAuthentic PR\u003c\/i\u003e provides a blueprint for creating reputational advantage in a cynical age. This is public relations for today—fast, nimble, and, above all, authentic.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47745221918956,"sku":"9781644285527","price":65.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781644285527-authentic-pr.jpg?v=1781495900"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-levine.oembed","provider":"Book Hero","version":"1.0","type":"link"}