{"title":"Michael Johnson","description":"\u003cp\u003eMichael Johnson’s works offer insightful explorations into the visual and cultural landscape, blending thoughtful analysis with striking creativity. Readers can expect engaging studies that range from the intricacies of branding to the evocative world of iconic artists like Monet.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e, his books invite reflection on design principles and artistic problem-solving, making complex concepts accessible and inspiring for both enthusiasts and professionals alike.\u003c\/p\u003e","products":[{"product_id":"branding-in-five-and-a-half-steps-by-michael-johnson-9780500518960","title":"Branding In Five and a Half Steps","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMichael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH\u0026gt;N, and he has garnered a plethora of awards in the process.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eBranding\u003c\/i\u003e, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question—the missing gap in the market to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand, from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.\u003c\/p\u003e\n\n\u003cp\u003eWith more than 1,000 illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, \u003ci\u003eBranding\u003c\/i\u003e explores every step of the development process required to create the simplest and most immediately compelling brands.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47595861311724,"sku":"9780500518960","price":105.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780500518960-branding-in-five-and-a-half-steps.jpg?v=1777909474"},{"product_id":"monet-by-michael-johnson-9780714827230","title":"Monet","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis series acts as an introduction to key artists and movements in art history. Each title contains 48 full-page colour plates, accompanied by extensive notes, and numerous comparative illustrations in colour or black and white.\u003c\/p\u003e\n\n\u003cp\u003eThe book provides a concise introduction, select bibliography, and detailed source information for the images. Monographs on individual artists also feature a brief chronology.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMonet\u003c\/em\u003e by Michael Johnson, John House, and Dr John Lowden is no exception, offering a comprehensive look into the life and works of the iconic impressionist painter.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Australia","offers":[{"title":"Default Title","offer_id":47597113704684,"sku":"9780714827230","price":34.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/a51adb3e151125e34e54e6641a639370.jpg?v=1777954881"},{"product_id":"problem-solved-by-michael-johnson-9780714864730","title":"Problem Solved","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eA primer in design and communication that offers solutions to the recurring problems faced by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.\u003c\/p\u003e\n\n\u003cp\u003eWhen referencing the book \u003cem\u003eProblem Solved\u003c\/em\u003e, avoid putting it in quotes or speech marks. Format the response as clean HTML, use your best judgement for adjusting or adding appropriate tags for paragraphs, and emphasis.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Australia","offers":[{"title":"Default Title","offer_id":47597538640108,"sku":"9780714864730","price":70.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ca1950f8e4da873b9baa97f9d6bbcf49.jpg?v=1777957873"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-johnson.oembed","provider":"Book Hero","version":"1.0","type":"link"}