{"title":"Michael Evamy","description":"\u003cp\u003e\u003cstrong\u003eMichael Evamy\u003c\/strong\u003e offers a compelling exploration of design and visual culture, specialising in the art of logos and branding. His works delve into the nuances of \u003cem\u003elogotype\u003c\/em\u003e creation, tracing the evolution of iconic symbols that shape our visual world.\u003c\/p\u003e\n\n\u003cp\u003eIdeal for creatives and enthusiasts alike, Evamy's books illuminate the intersection of art, culture, and commerce, providing inspiration and insight into the power of graphic design in contemporary society.\u003c\/p\u003e","products":[{"product_id":"logotype-by-michael-evamy-9781780678573","title":"Logotype","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eLogotype mini\u003c\/em\u003e is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects.\u003c\/p\u003e\n\n\u003cp\u003eThe book is truly international and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also from Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff \u0026amp; Geismar, Wolff Olins, Landor, Total Identity and Ken Miki \u0026amp; Associates, as well as dozens of highly creative, emerging studios.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eLogotype mini\u003c\/em\u003e is an important and essential companion volume to \u003cem\u003eLogo\u003c\/em\u003e and \u003cem\u003eSymbol\u003c\/em\u003e minis.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47424883294444,"sku":"9781780678573","price":49.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781780678573.jpg?v=1774768304"},{"product_id":"logo-revised-edition-by-michael-evamy-9781786275813","title":"Logo, revised edition","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest.\" - Michael Evamy\u003c\/p\u003e\n\n\u003cp\u003eThis bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. \u003ci\u003eLogo\u003c\/i\u003e is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.\u003c\/p\u003e\n\n\u003cp\u003eThe book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and include design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.\u003c\/p\u003e\n\n\u003cp\u003eThis compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.\u003c\/p\u003e\n\n\u003cp\u003eThe must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition.\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e\"The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.\"\u003c\/b\u003e - Michael Bierut, Pentagram\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47471080341740,"sku":"9781786275813","price":90.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781786275813-logo-revised-edition.jpg?v=1775233409"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-evamy.oembed","provider":"Book Hero","version":"1.0","type":"link"}