{"title":"Michael Bierut","description":"\u003cp\u003eWelcome to our Michael Bierut collection, where design enthusiasts and curious minds alike can explore the profound impact of graphic design through the eyes of a master. Michael Bierut is a renowned graphic designer and a principal at the prestigious design firm Pentagram. His works are celebrated for their creativity and effectiveness, making him a pivotal figure in the world of visual communication.\u003c\/p\u003e\n\n\u003cp\u003eIn his compelling book, \u003cem\u003eHow to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world\u003c\/em\u003e, Bierut shares his extensive experience and insights into the transformative power of design. With a blend of practical advice, intriguing anecdotes, and detailed project case studies, this book reveals how design not only enhances aesthetics but also solves complex problems and influences emotions.\u003c\/p\u003e\n\n\u003cp\u003eOur selection of Michael Bierut's works falls under the Arts \u0026amp; Culture category, ideal for both budding designers and seasoned professionals seeking inspiration and knowledge. Dive into Bierut's world and discover how effective design can communicate compelling messages, evoke emotions, and even drive change in society.\u003c\/p\u003e","products":[{"product_id":"how-to-use-graphic-design-to-sell-things-explain-things-make-things-look-better-make-people-laugh-make-people-cry-and-every-once-in-a-while-change-the-world-by-michael-bierut-9780500296189","title":"How to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eProtégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.\u003c\/p\u003e\n\n\u003cp\u003eEach project is told in Bierut's own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.\u003c\/p\u003e\n\n\u003cp\u003eThis revised and expanded edition of Bierut's bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, \u003cem\u003eHow to use graphic design to sell things, explain things, make things look better, make people laugh, make people cry, and (every once in a while) change the world\u003c\/em\u003e is a bible of graphic design ideas.\u003c\/p\u003e\n\n\u003cp\u003eWith 833 illustrations in colour.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46833168711916,"sku":"9780500296189","price":100.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/2782753482366.jpg?v=1758443408"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-bierut.oembed","provider":"Book Hero","version":"1.0","type":"link"}