{"title":"Michael Bendixen","description":"\u003cp\u003eMichael Bendixen offers insightful and practical perspectives on business strategy and marketing. His works explore how organisations can effectively position themselves and navigate competitive markets with clarity and precision.\u003c\/p\u003e\n\n\u003cp\u003eReaders can expect engaging discussions grounded in real-world applications, making complex concepts accessible through clear explanations and thoughtful analysis. Bendixen’s books are essential for anyone looking to deepen their understanding of strategic marketing within the business and entrepreneurship landscape.\u003c\/p\u003e","products":[{"product_id":"strategic-marketing-by-russell-abratt-9781138593633","title":"Strategic Marketing","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThis book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management.\u003c\/p\u003e\n\n\u003cp\u003eWith case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to:\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eexamine the role of corporate, business, and marketing strategy in strategic marketing;\u003c\/li\u003e\n  \u003cli\u003erecognize the implications of markets on competitive space with an emphasis on competitive positioning and growth;\u003c\/li\u003e\n  \u003cli\u003einterpret the various elements of marketing strategy and apply them to a particular real-world situation;\u003c\/li\u003e\n  \u003cli\u003eapply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues;\u003c\/li\u003e\n  \u003cli\u003eapply ethical frameworks to strategic marketing situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eStrategic Marketing: Concepts and Cases\u003c\/em\u003e is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Default Title","offer_id":47607823794412,"sku":"9781138593633","price":341.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781138593633-strategic-marketing.jpg?v=1778174857"}],"url":"https:\/\/bookhero.co.nz\/collections\/michael-bendixen.oembed","provider":"Book Hero","version":"1.0","type":"link"}