{"title":"Mehdi Bouhassoune","description":"\u003cp\u003e\u003cstrong\u003eMehdi Bouhassoune\u003c\/strong\u003e explores the intricate intersections of everyday choices and cultural expressions, inviting readers to reflect on the unexpected stories behind seemingly ordinary moments. His works delve into the nuances of arts and culture, revealing layers of meaning with clarity and insight.\u003c\/p\u003e\n\n\u003cp\u003eThrough a thoughtful and engaging style, Bouhassoune encourages a deeper appreciation of the social rituals that shape our lives. Readers can expect a blend of sharp observation and cultural commentary that enriches understanding of contemporary artistic landscapes.\u003c\/p\u003e","products":[{"product_id":"why-did-you-buy-that-drink-by-mehdi-bouhassoune-9789815295030","title":"Why Did You Buy That Drink?","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe surprising science behind everyday purchases\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWhy Did You Buy That Drink?\u003c\/em\u003e unravels the fascinating science behind our everyday purchases. We all make decisions, knowingly or unknowingly, about what to buy on a daily basis. These decisions seem insignificant—they're about sodas and paper towels—but they do hide more science than is originally apparent.\u003c\/p\u003e\n\n\u003cp\u003eThis book sheds light on these hidden forces at play—from the meanings we attach to brands, the impact of timing, and how our brains filter information, to the roles our beliefs and social circles play. By diving deep into consumer research and dissecting these ordinary choices, the book invites everyday life into scientific laboratories.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eWhy Did You Buy That Drink?\u003c\/em\u003e challenges you to ponder over the daily battles ultimately shaping your life. It offers eye-opening insights that are set to forever alter how you view your receipts.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":47464780660972,"sku":"9789815295030","price":36.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9789815295030-why-did-you-buy-that-drink.jpg?v=1775054622"}],"url":"https:\/\/bookhero.co.nz\/collections\/mehdi-bouhassoune.oembed","provider":"Book Hero","version":"1.0","type":"link"}