{"title":"Matthijs van Leeuwen","description":"\u003cp\u003eDiscover the intriguing world of Matthijs van Leeuwen, a prominent figure in the realm of Business \u0026amp; Entrepreneurship. Matthijs captivates readers with his insightful perspectives on the subtle art of influence and persuasion. His work is perfect for those keen to understand the hidden dynamics that shape decisions in the business landscape.\u003c\/p\u003e\n\n\u003cp\u003eOne of his noteworthy contributions, \u003cem\u003eHidden Persuasion\u003c\/em\u003e, offers an engaging exploration of the tactics and techniques utilised in persuasive communication. This compelling book delves into the psychological principles that drive effective influence, making it an essential read for entrepreneurs, marketers, and anyone interested in the power of persuasion.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're an established business professional looking to refine your skills or a budding entrepreneur just starting on your journey, Matthijs van Leeuwen's works provide valuable insights into achieving success through strategic communication and subtle influence. Immerse yourself in his collection for a deeper understanding of the art and science behind business persuasion.\u003c\/p\u003e","products":[{"product_id":"hidden-persuasion-by-matthijs-van-leeuwen-9789063695316","title":"Hidden Persuasion","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eVisual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn, and act. Some messages are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHidden Persuasion\u003c\/em\u003e analyses advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.\u003c\/p\u003e\n\n\u003cp\u003eAll techniques are supported by rich visual references and additional information on the psychology of behaviour change.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":46721193902316,"sku":"9789063695316","price":45.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/3200313485415.jpg?v=1754612870"}],"url":"https:\/\/bookhero.co.nz\/collections\/matthijs-van-leeuwen.oembed","provider":"Book Hero","version":"1.0","type":"link"}