{"title":"Matthew J. Salganik","description":"\u003cp\u003eMatthew J. Salganik’s works offer insightful explorations into the world of social research and data science. His writing emphasises accessible methods for understanding complex social phenomena, making advanced concepts approachable for readers interested in education and reference.\u003c\/p\u003e\n\n\u003cp\u003eWith a focus on practical applications and thoughtful analysis, Salganik’s books invite readers to engage critically with the gathering and interpretation of data, illuminating the evolving relationship between technology and society.\u003c\/p\u003e","products":[{"product_id":"bit-by-bit-by-matthew-j-salganik-9780691196107","title":"Bit by Bit","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eAn innovative and accessible guide to doing social research in the digital age.\u003c\/p\u003e\n\n\u003cp\u003eThe rapid spread of social media, smartphones, and other digital wonders enables us to collect and process data about human behaviour on a scale never before imaginable, offering entirely new approaches to core questions about social behaviour. \u003cem\u003eBit by Bit\u003c\/em\u003e is the key to unlocking these powerful methods. In this authoritative and accessible book, Matthew Salganik explains how the digital revolution is transforming the way social scientists observe behaviour, ask questions, run experiments, and engage in mass collaborations.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing a wealth of real-world examples and invaluable advice on how to tackle the thorniest ethical challenges, \u003cem\u003eBit by Bit\u003c\/em\u003e is the essential guide to doing social research in this fast-evolving digital age.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"NewSouth Books","offers":[{"title":"Default Title","offer_id":47462644613356,"sku":"9780691196107","price":74.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780691196107-bit-by-bit.jpg?v=1775019666"}],"url":"https:\/\/bookhero.co.nz\/collections\/matthew-j-salganik.oembed","provider":"Book Hero","version":"1.0","type":"link"}