{"title":"Matthew Hanchard","description":"\u003cp\u003e\u003cstrong\u003eMatthew Hanchard\u003c\/strong\u003e explores the intricate relationships between audiences and the arts, delving into the cultural and social dimensions of film and media consumption. His works offer thoughtful analysis that bridges theory and real-world experience, inviting readers to reconsider how we engage with visual storytelling.\u003c\/p\u003e\n\n\u003cp\u003eRooted in \u003cem\u003eArts \u0026amp; Culture\u003c\/em\u003e, Hanchard’s writing illuminates the evolving role of audiences in shaping artistic meaning, making his books essential for those interested in the intersections of media, culture, and society.\u003c\/p\u003e","products":[{"product_id":"film-audiences-by-bridgette-wessels-9781526157829","title":"Film Audiences","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eReception studies have made film audiences increasingly visible, while surveys track trends and policymakers gather information about audience preferences and demographics. But little attention has been paid to the specific contextual relationships and interactions between films and individuals that generate and sustain audiences.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eFilm Audiences\u003c\/em\u003e develops the idea of audiences as interactive and relational, introducing three innovative concepts: 'personal film journeys', five types of audience formations, and five geographies of film provision.\u003c\/p\u003e\n\n\u003cp\u003eA major challenge of audience research is how to capture the richness of people's social and cultural engagement with film. To achieve this, the book uses an innovative mixed-methods research and computational ontology. It develops ground-breaking theory and concepts and an innovative methodology based on an extensive dataset derived from the under-researched area of British regional film audiences.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47596399460588,"sku":"9781526157829","price":230.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/66b79868f255f115ebde7210d2773b32.jpg?v=1777929516"}],"url":"https:\/\/bookhero.co.nz\/collections\/matthew-hanchard.oembed","provider":"Book Hero","version":"1.0","type":"link"}