{"title":"Matt Bourn","description":"\u003cp\u003eDiscover the insightful world of Matt Bourn, a distinguished author in the realm of \u003cem\u003eBusiness \u0026amp; Entrepreneurship\u003c\/em\u003e. Matt Bourn expertly navigates the dynamic landscape of advertising with his profound understanding and seasoned experience.\u003c\/p\u003e\n\n\u003cp\u003eOne of his notable works, \u003cstrong\u003eTrusted Advertising\u003c\/strong\u003e, delves deep into the strategies and methodologies that underpin successful advertising campaigns. Bourn's writing is not just informative but also engaging, offering readers a thorough comprehension of how trust is cultivated in the advertising industry.\u003c\/p\u003e\n\n\u003cp\u003eHis books are a treasure trove for both budding entrepreneurs and seasoned professionals looking to enhance their knowledge and expertise. Join countless readers who have been enlightened by Matt Bourn's unique insights into the world of business.\u003c\/p\u003e","products":[{"product_id":"trusted-advertising-by-james-best-9781398623552","title":"Trusted Advertising","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eConsumer trust in advertising has dropped to an all-time low, making it hard for advertisers and marketers to communicate effectively with their audiences. With trust being the single biggest issue affecting the industry, this roadmap for how every practitioner can work to build consumer trust is vital.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThe advertising landscape in the 21st century has changed beyond recognition. While some rules remain constant, such as the importance of creativity, new considerations around volume and the use of customer data in targeting have created new challenges for mid-senior executives in advertising and new concerns for consumers. With trust in advertising linked so closely to advertising success and positive business results, it's absolutely critical that the industry addresses consumers' concerns and rebuilds trust to ensure advertising can become more effective.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on the latest research and insights from the world's leading sources, \u003cem\u003eTrusted Advertising\u003c\/em\u003e highlights the issues within the field and provides practical techniques used in advertising to positively strengthen trust. Alongside this, it explores how trust is protected and maintained as well as how trust in advertising is managed across different media channels and tech platforms.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing real-world examples from brands such as Nationwide, Aldi, Guinness, and Giff Gaff, and including insight from Credos, the Advertising Association, the IPA, and ISBA, this book will become every advertiser's go-to guide for creating trusted, effective campaigns.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":47307377672428,"sku":"9781398623552","price":71.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/26689373482685.jpg?v=1771074499"}],"url":"https:\/\/bookhero.co.nz\/collections\/matt-bourn.oembed","provider":"Book Hero","version":"1.0","type":"link"}