{"title":"Matt Bailey","description":"\u003cp\u003eWelcome to our collection of books by Matt Bailey, a distinguished author in the realm of Business and Entrepreneurship. With a forte in elucidating the complexities of the digital marketing landscape, Matt Bailey has become a trusted source of knowledge and expertise for professionals and novices alike.\u003c\/p\u003e\n\n\u003cp\u003eMatt's work, including titles such as \u003cem\u003eDigital Marketing Fundamentals\u003c\/em\u003e, provides valuable insights into the ever-evolving world of digital marketing. His books are designed to equip readers with the essential tools and strategies required to navigate today's business challenges effectively. Known for his clear and engaging writing style, Matt ensures that his content is accessible and relatable to readers of all levels.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are starting your journey in digital marketing or looking to deepen your understanding of modern business practices, Matt Bailey's collection offers a wealth of practical advice and thought-provoking ideas. Dive into this collection and unlock the potential of your business endeavours.\u003c\/p\u003e","products":[{"product_id":"digital-marketing-fundamentals-by-matt-bailey-9781119894575","title":"Digital Marketing Fundamentals","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003ePrepare for the OMCP certification exam and expand your digital marketing skillset\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eCourses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires a strong command of content marketing, conversion rate optimisation, and other digital marketing competencies in high market demand.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimisation with the help of industry-leading authors and members of the OMCP Standards Committee.\u003c\/p\u003e\n\n\u003cp\u003eIn the book, you’ll also find:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eFull discussions of paid search marketing, email marketing, and marketing to mobile device users\u003c\/li\u003e\n    \u003cli\u003eExacting and focused instruction on all the competencies tested by the OMCP exam\u003c\/li\u003e\n    \u003cli\u003eAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillset\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003ePerfect for aspiring and practising digital marketers, \u003ci\u003eDigital Marketing Fundamentals\u003c\/i\u003e also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the critical world of digital marketing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854452707564,"sku":"9781119894575","price":85.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/06b2028d98e105ff31d4151c6e180bde.jpg?v=1759269982"}],"url":"https:\/\/bookhero.co.nz\/collections\/matt-bailey.oembed","provider":"Book Hero","version":"1.0","type":"link"}