{"title":"Mathew Sweezey","description":"\u003cp\u003eWelcome to our collection featuring the insightful works of Mathew Sweezey, a prominent figure in the world of business and entrepreneurship. Mathew is a dedicated author and thought leader known for his expertise in marketing innovation and automation. His engaging writing style and wealth of knowledge make his books essential for anyone looking to stay ahead in the fast-paced world of business.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eMarketing Automation For Dummies\u003c\/em\u003e, Mathew demystifies the complex world of marketing automation, providing readers with practical strategies to streamline their efforts and enhance efficiency. This guide is perfect for beginners looking to leverage technology for smarter marketing solutions.\u003c\/p\u003e\n\n\u003cp\u003eFor those interested in cutting-edge marketing strategies, \u003cem\u003eThe Context Marketing Revolution\u003c\/em\u003e offers a groundbreaking approach. Mathew explores how to connect with consumers in the modern age by understanding the importance of context and personalised experiences, empowering businesses to achieve remarkable success.\u003c\/p\u003e\n\n\u003cp\u003eDelve into Mathew Sweezey's books to enrich your knowledge and transform your business strategies for today's competitive environment. These works are not just educational but are crafted to inspire and guide you towards achieving your entrepreneurial goals.\u003c\/p\u003e","products":[{"product_id":"the-context-marketing-revolution-by-mathew-sweezey-9781633694026","title":"The Context Marketing Revolution","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cb\u003eIn a world of limitless media noise, how can businesses break through to customers? Context.\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eWe are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media \"noise\" created by these consumers and devices creates an entirely new situation that conventional marketing models are not set up for and can't handle. And yet countless companies and marketing organisations continue to rely on traditional models, assuming that their \"campaigns\" will sway customers. They couldn't be more wrong.\u003c\/p\u003e\n\n\u003cp\u003eDrawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\n\u003cb\u003eAvailable:\u003c\/b\u003e Helping people achieve the value they seek in the moment\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003ePermissioned:\u003c\/b\u003e Giving people what they've asked for, on their terms\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003ePersonal:\u003c\/b\u003e Going beyond how personal it is to how personally you can deliver it\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003eAuthentic:\u003c\/b\u003e Combining voice, empathy, and brand congruence simultaneously\u003c\/li\u003e\n    \u003cli\u003e\n\u003cb\u003ePurposeful:\u003c\/b\u003e Creating a deeper connection to the brand, beyond the product\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003ci\u003eThe Context Marketing Revolution\u003c\/i\u003e provides a fresh framework for understanding the new media landscape and outlines how to effectively engage customers by aligning with these five key elements of context.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":46723531931884,"sku":"9781633694026","price":64.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/18187753482769.jpg?v=1754679790"},{"product_id":"marketing-automation-for-dummies-by-mathew-sweezey-9781118772225","title":"Marketing Automation For Dummies","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eMultiply the effectiveness of your campaigns with marketing automation\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eMarketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. As a subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMarketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation.\u003c\/li\u003e\n  \u003cli\u003eThis book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them.\u003c\/li\u003e\n  \u003cli\u003eWritten by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions.\u003c\/li\u003e\n  \u003cli\u003eCovers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Automation For Dummies\u003c\/em\u003e is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854665994476,"sku":"9781118772225","price":60.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/04640eeed43bfba444eb91a09d48a2a1.jpg?v=1759266697"}],"url":"https:\/\/bookhero.co.nz\/collections\/mathew-sweezey.oembed","provider":"Book Hero","version":"1.0","type":"link"}