{"title":"Mathew D. Duerden","description":"\u003cp\u003eDiscover the insightful works of Mathew D. Duerden, an esteemed author specialising in the intricate world of experience design. With a particular focus on Business and Entrepreneurship, Duerden seamlessly blends theory and practice, offering readers practical guidance to enhance customer engagement and create memorable experiences.\u003c\/p\u003e\n\n\u003cp\u003eHis most notable work, \u003cem\u003eDesigning Experiences\u003c\/em\u003e, co-authored with J. Robert Rossman, serves as a pivotal resource for business professionals aiming to innovate and elevate the experiences they deliver. Through clear explanations and compelling examples, Duerden unpacks the principles of designing impactful experiences, making it an invaluable addition to any entrepreneur's collection.\u003c\/p\u003e\n\n\u003cp\u003eWhether you're looking to improve your understanding of customer interactions or seeking to foster creativity within your business, Mathew D. Duerden's books provide the essential insights and strategies you need to succeed in the ever-evolving landscape of business today.\u003c\/p\u003e","products":[{"product_id":"designing-experiences-by-j-robert-rossman-9780231191685","title":"Designing Experiences","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organisations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesigning Experiences\u003c\/em\u003e by J. Robert Rossman and Mathew D. Duerden presents a comprehensive and accessible introduction to experience design. They synthesise the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user's perspective. They provide a framework of experience types, explaining people's engagement with products and services and what makes experiences personal and fulfilling.\u003c\/p\u003e\n\n\u003cp\u003eThe book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. \u003cem\u003eDesigning Experiences\u003c\/em\u003e features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organisations into the experience economy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eDesigning Experiences\u003c\/em\u003e features a foreword by B. Joseph Pine II.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":46854446645484,"sku":"9780231191685","price":56.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780231191685.jpg?v=1759242032"}],"url":"https:\/\/bookhero.co.nz\/collections\/mathew-d-duerden.oembed","provider":"Book Hero","version":"1.0","type":"link"}