{"title":"Martin Sykes","description":"\u003cp\u003eWelcome to our curated collection of works by Martin Sykes, a renowned author specialising in Business and Entrepreneurship. Known for his insightful perspectives and practical approaches, Sykes has captured the attention of professionals and budding entrepreneurs alike.\u003c\/p\u003e\n\n\u003cp\u003eOne of the standout works in this collection is \u003cem\u003eStories that Move Mountains\u003c\/em\u003e. Co-authored with Nick Malik and Chris Geiser, this book delves into the art of strategic storytelling, teaching readers how to craft compelling narratives to drive business success. Its innovative techniques transform how individuals communicate within organisations, ensuring their ideas have maximum impact and relevance.\u003c\/p\u003e\n\n\u003cp\u003eMartin Sykes’ books are not just informative; they are an invitation to see business challenges through a creative lens. Whether you're a seasoned professional looking to refine your skills or an aspiring entrepreneur eager to learn the ropes, Sykes’ books are invaluable resources that provide both inspiration and actionable insights.\u003c\/p\u003e\n\n\u003cp\u003eExplore Martin Sykes' collection today and discover strategies that could very well redefine your approach to business and entrepreneurship.\u003c\/p\u003e","products":[{"product_id":"stories-that-move-mountains-by-martin-sykes-9781118423998","title":"Stories that Move Mountains","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eLearn how to use stories and visuals to make top–notch presentations\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIt’s called CAST (Content, Audience, Story, \u0026amp; Tell) and it has been a quiet success, until now. Developed over a twelve-year period as a presentation method to help Enterprise Architects, it was adopted by Microsoft Enterprise Architecture teams and filtered from IT managers to Sales, and beyond to major organisations around the world. Now, thanks to this unique book from an expert author team that includes two Microsoft presentation experts, you can learn how to use this amazing process to create and make high–impact presentations in your own organisation.\u003c\/p\u003e\n\n\u003cp\u003eThe book helps you build complete visual stories, step by step, by using the CAST method to first create a Story Map and from there, a compelling presentation. It includes sample Story Maps, templates, practical success stories, and more. You’ll discover how to go beyond PowerPoint slides to create presentations that influence your peers and effect change.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eExplains the secrets of making presentations and effecting change using CAST to create Story Maps and from there, high–impact and visual presentations that tell a story.\u003c\/li\u003e\n    \u003cli\u003eCovers how to apply a range of techniques and what the results look like, using screenshots of presentations, one-page handouts, and basic delivery with whiteboards.\u003c\/li\u003e\n    \u003cli\u003eCoauthored by Microsoft experts and a visual design guru who have years of experience training professionals in these methods.\u003c\/li\u003e\n    \u003cli\u003eIncludes sample Story Maps, templates, practical success stories, and more.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLearn how to sell your ideas and trigger change in your company with \u003cem\u003eStories That Move Mountains: Storytelling and Visual Design for Persuasive Presentations.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Unknown","offers":[{"title":"Default Title","offer_id":46854870008044,"sku":"9781118423998","price":59.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781118423998.jpg?v=1759257830"}],"url":"https:\/\/bookhero.co.nz\/collections\/martin-sykes.oembed","provider":"Book Hero","version":"1.0","type":"link"}