{"title":"Martin Prettenthaler","description":"\u003cp\u003eMartin Prettenthaler’s works delve into the fundamentals of design, offering readers insightful explorations that blend creativity with structure. His books are ideal for those intrigued by the principles that underpin visual arts and cultural expression.\u003c\/p\u003e\n\n\u003cp\u003eThrough clear, engaging narratives, Prettenthaler invites readers to deepen their understanding of design basics, making complex concepts accessible and inspiring a fresh appreciation for the arts and culture.\u003c\/p\u003e","products":[{"product_id":"design-basics-by-gerhard-heufler-9783721209884","title":"Design Basics","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eDesign Basics\u003c\/em\u003e offers a professional yet compact introduction to industrial design, written by specialists in the field with years of experience as product designers and design educators at various universities. The book is aimed at enquiring users as well as committed entrepreneurs, interested technicians, and aspiring designers from a great variety of fields.\u003c\/p\u003e\n\n\u003cp\u003eThe central theme is product design, taking the conflicting interests of consumers, manufacturers, and designers into consideration. All factors of planning and design of industrial products are considered and presented clearly. The authors cover the entire field—from the historical roots to the outlook in the near future, from a comprehensive look at product functions to analysis of the complex design process, from theoretical foundations to descriptive case studies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Thames and Hudson (Australia) Pty Ltd","offers":[{"title":"Default Title","offer_id":47596202262764,"sku":"9783721209884","price":72.99,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/ba5ac52f0c5384f3aa4bb295d53daa44.jpg?v=1777930931"}],"url":"https:\/\/bookhero.co.nz\/collections\/martin-prettenthaler.oembed","provider":"Book Hero","version":"1.0","type":"link"}