{"title":"Markham Heid","description":"\u003cp\u003eMarkham Heid explores the intricate patterns of human behaviour and offers practical insights for personal growth. His work delves into the psychology of habits, helping readers understand how to break free from unhelpful cycles and embrace meaningful change.\u003c\/p\u003e\n\n\u003cp\u003eRooted in clear science and accessible advice, Heid's books invite reflection and action, making them valuable for anyone seeking to improve their daily routines and enhance their well-being.\u003c\/p\u003e","products":[{"product_id":"the-habit-trap-by-markham-heid-9780008764364","title":"The Habit Trap","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eWhat if your habits weren’t helping you—but holding you back?\u003c\/p\u003e\n\n\u003cp\u003eWe live in a world obsessed with habits—morning routines, step counts, meal plans, productivity hacks. But what if our relentless focus on optimisation is doing more harm than good?\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eThe Habit Trap\u003c\/em\u003e, award-winning health and science journalist Markham Heid explores the hidden downsides of our habit-obsessed culture. Drawing on two decades of science reporting and a wide body of psychological and neuroscientific research, he reveals how even good habits can limit creativity, dull motivation, and trap us in unfulfilling cycles.\u003c\/p\u003e\n\n\u003cp\u003eHeid doesn’t call for chaos, but for flexibility—arguing that variety, spontaneity, and imperfection are not signs of failure, but essential ingredients for long-term growth and wellbeing. Part manifesto, part practical guide, \u003cem\u003eThe Habit Trap\u003c\/em\u003e invites readers to question the narratives they've been sold about structure and control—and find freedom in the unexpected.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Arotahi Agency","offers":[{"title":"Default Title","offer_id":67973438570732,"sku":"9780008764364","price":38.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780008764364-the-habit-trap-1.jpg?v=1793161347"}],"url":"https:\/\/bookhero.co.nz\/collections\/markham-heid.oembed","provider":"Book Hero","version":"1.0","type":"link"}