{"title":"Marketing \u0026 Sales","description":"\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cspan\u003eUnlock the secrets of successful marketing and sales with Book Hero’s curated selection of top books. In our Marketing \u0026amp; Sales section, you’ll discover strategies for building brand awareness, connecting with customers, and driving revenue. From digital marketing trends and consumer behavior to sales techniques that close deals, these books are packed with insights from industry leaders. Whether you're a marketer looking to innovate or a salesperson aiming to exceed targets, this collection will equip you with the tools to thrive in a competitive marketplace. Fuel your growth and success with expert guidance.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"trust-me-im-lying","title":"Trust Me I'm Lying","description":"In 2016, fake news became real news - as its consequences became crushingly obvious in a year of political upsets and global turmoil. But it's not new - you've seen it all before. A malicious online rumour costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like Ryan Holiday.\u003cbr\u003e\u003cbr\u003eRyan is a media manipulator. In a world where blogs control and distort the news, his job was to control blogs - as much as any one person can.\u003cbr\u003e\u003cbr\u003eIn today's culture...\u003cbr\u003e1) Blogs like Breitbart, Buzzfeed and the Huffington Post drive the media agenda.\u003cbr\u003e\u003cbr\u003e2) Bloggers are slaves to money, technology, and deadlines.\u003cbr\u003e\u003cbr\u003e3) Manipulators wield these levers to shape everything you read, see and watch - online and off.\u003cbr\u003e\u003cbr\u003eWhy is he revealing the secrets of his trade? Because he is tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. After recent events, he's pulling back the curtain because he doesn't want anyone else to get blindsided. Holiday will explain exactly how the media really works. What you choose to do with this information is up to you.","brand":"Allen \u0026 Unwin","offers":[{"title":"Default Title","offer_id":45643856937196,"sku":"9781788160063","price":26.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781788160063.jpg?v=1724671024"},{"product_id":"alchemy","title":"Alchemy","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eAlchemy\u003c\/em\u003e by Rory Sutherland, delve into the enigmatic world of advertising and behavioural science where logic gives way to unexpected brilliance. This highly-anticipated debut book by the advertising maestro and TED Talk sensation explores the profound and often humorous ways in which irrationality drives human behaviour and innovative solutions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003e\"A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.\"\u003c\/em\u003e - Nassim Nicholas Taleb\u003c\/p\u003e\n\n\u003cp\u003eWhy does Red Bull skyrocket in popularity despite nearly universal distaste for its flavour? How do countdown boards on platforms alleviate the frustration of train delays? And what drives our peculiar preference for striped toothpaste?\u003c\/p\u003e\n\n\u003cp\u003eSutherland, a legend at Ogilvy advertising, reveals the 'alchemy' behind these phenomena by merging state-of-the-art behavioural science with compelling anecdotes and a sprinkle of branding sorcery. With a mission to transform us all into idea alchemists, Sutherland suggests that abandoning logic and embracing irrationality is the key to overcoming some of the biggest challenges we face.\u003c\/p\u003e\n\n\u003cp\u003eThrough a blend of cutting-edge research and jaw-dropping stories, Sutherland challenges the conventional wisdom held by economists, businesses, and governments, illustrating that humans are far from the rational creatures we’ve been led to believe. Instead, he posits that the solutions to our everyday problems, whether individual or societal, lie in unconventional thinking. The central tenet is clear: to achieve brilliance, one must embrace irrationality.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eAlchemy\u003c\/em\u003e, Sutherland turns the world of problem-solving on its head, advocating for a refreshed perspective that values the unexpected. 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This New York Times bestseller is often described as \u003cem\u003eLiar's Poker\u003c\/em\u003e meets \u003cem\u003eThe Social Network\u003c\/em\u003e, blending personal memoir with sharp industry critique in a narrative that is both captivating and enlightening.\u003c\/p\u003e\n\n\u003cp\u003eThe term \"chaos monkeys\" refers to software that wreaks havoc to test system robustness. Similarly, tech entrepreneurs like Garcia Martinez act as society's chaos monkeys, creating innovations that disrupt transportation (Uber), accommodation (Airbnb), entertainment (Netflix), and even relationships (Tinder). All these transformations emerge from the relentless pursuit of the perfect business miracle.\u003c\/p\u003e\n\n\u003cp\u003eAntonio Garcia Martinez begins his career on Wall Street before venturing into Silicon Valley, driven by caffeine, fear, and greed. He becomes the CEO of his own startup, only to be poached by Facebook, where he plays a pivotal role in turning user data into profit. In his tenure at Facebook, he works closely with figures like COO Sheryl Sandberg and CEO Mark Zuckerberg. However, his time at Facebook ends abruptly after a bitter internal conflict. Not one to slow down, Garcia Martinez moves on to Twitter, bringing with him his characteristic entrepreneurial zeal and stirring his fair share of trouble along the way.\u003c\/p\u003e\n\n\u003cp\u003eThroughout \u003cem\u003eChaos Monkeys\u003c\/em\u003e, Garcia Martinez doesn't shy away from sharing his outrageous antics: from brewing illegal beer on Facebook's campus—accidentally flooding Zuckerberg's desk—to living on a yacht, racing sports cars, and navigating the twists and turns of Silicon Valley's mercenary lifestyle. His sharp observations and candid storytelling capture the essence of a world defined by extreme wealth, relentless competition, and relentless innovation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eChaos Monkeys\u003c\/em\u003e is not just a memoir but a guide on how—and how not—to create wealth in the digital age. It offers readers genuine insights into the chaotic evolution of social media, online marketing, and digital privacy. Garcia Martinez takes us on a subversive, witty, and highly entertaining journey through his personal experiences and the broader tech industry. 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The book introduces the Hook Model, a fascinating four-step process designed to subtly encourage customer behaviour, ensuring they repeatedly return to a product without the need for costly advertising or aggressive messaging.\u003c\/p\u003e\n\n\u003cp\u003eThrough this model, Eyal delves into the psychology behind habit-forming products. He explores the triggers that prompt user action, the actions themselves, the rewards users seek, and the investments they make that keep them coming back. The insights offered in \u003ci\u003eHooked\u003c\/i\u003e come from years of comprehensive research, consultancy, and practical experiences, making it a treasure trove of information for product designers, marketers, and entrepreneurs.\u003c\/p\u003e\n\n\u003cp\u003eFeaturing engaging examples from some of the most successful and habitual products of our time, such as the iPhone, Twitter, Pinterest, and the Bible App, Eyal illustrates how these products have managed to gain a permanent place in our daily lives. \u003ci\u003eHooked\u003c\/i\u003e is not just a book but a guide that demystifies the art of creating user habits that stick. Eyal shares useful case studies and practical advice that can be applied by anyone looking to understand user behaviour and enhance product design.\u003c\/p\u003e\n\n\u003cp\u003eThis book is a must-read for product developers who wish to build products that people love, use regularly, and can't live without. 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The Financial Times\u003c\/p\u003e\n\n\u003cp\u003eIt's time to leapfrog the only hurdle between you and a million-dollar company.\u003c\/p\u003e\n\n\u003cp\u003eMore people than ever want to be their own boss, but venturing forward with your own business can be hugely intimidating. Are you investing effort in ideas that have no basis in customer demand? Are you shying away from even considering starting your own business? Noah Kagan knew this feeling all too well, but has since discovered how to banish the one simple thing holding aspiring entrepreneurs back, to become a 7-figure founder.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMillion Dollar Weekend\u003c\/em\u003e offers an into-the-deep-end process for overcoming fear and perfectionism and making the business of your dreams a reality. Step-by-step, Noah shows what it takes to oust fear and build the \"ask muscle\", and shares practical advice that every entrepreneur needs to master. By demystifying what it takes to start a business, turning risk into realistic action and fear into fun, this is the beginning of your journey to successful entrepreneurship.\u003c\/p\u003e\n\n\u003cp\u003eAnd the best part? You can kickstart this process in a weekend.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45657994920172,"sku":"9781529146189","price":34.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781529146189.jpg?v=1724847625"},{"product_id":"the-lean-startup","title":"The Lean Startup","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eIn \u003cem\u003eThe Lean Startup\u003c\/em\u003e, Eric Ries presents a revolutionary method for developing businesses and products that is changing the way companies operate. 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Holiday meticulously examines the foundational principles that underpin lasting creations. He shares extensive research and insights drawn from interviews with some of the world's greatest entrepreneurs, artists, and innovators. The wisdom contained within the pages of \u003ci\u003ePerennial Seller\u003c\/i\u003e offers a treasure trove of guidance for anyone seeking to create something that will withstand the test of time.\u003c\/p\u003e\n\n\u003cp\u003eAmong the practical advice and strategic insights, Holiday emphasizes the importance of mastering the basics, such as understanding one’s audience, maintaining uncompromising standards, and committing to continuous improvement. He also discusses the necessity of effective marketing, not just at the launch, but throughout the lifecycle of a product. According to Holiday, creating a perennial seller requires dedication, strategic thinking, and a mindset that prioritizes long-term value over immediate returns.\u003c\/p\u003e\n\n\u003cp\u003eWhether you are an author, musician, entrepreneur, or creator of any kind, \u003ci\u003ePerennial Seller\u003c\/i\u003e offers a comprehensive guide to developing a lasting legacy in your work. Holiday's clear, engaging prose and actionable strategies provide a blueprint for success that is both inspiring and practical. 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Ryan Serhant, once a shy and jobless hand model, transformed his life when he ventured into the real estate business during the economic downturn of September 2008. Fast forward nine years, and he has become one of the top salespeople globally, a co-star on Bravo's hit series \u003ci\u003eMillion Dollar Listing New York\u003c\/i\u003e, and the star of \u003ci\u003eSell It Like Serhant\u003c\/i\u003e. In this book, Serhant distils his expertise into actionable insights for anyone wanting to revolutionise their sales game, regardless of what they are selling—from properties to everyday items.\n\n\u003cp\u003e\u003cb\u003eA lively and practical guide to selling anything\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Ryan is not only charming and hilarious; he could sell milk to a cow. This book is going to be very helpful and humorous to a lot of people looking to up their business game.'\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e—Andy Cohen, host of \u003ci\u003eWatch What Happens Live...\u003c\/i\u003e and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eSuperficial\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003eIn \u003ci\u003eSell It Like Serhant\u003c\/i\u003e, Ryan Serhant reveals the secrets behind his meteoric rise in the sales world. He shares his journey from a struggling novice to a sales superstar, offering readers practical guidance on how to close more deals, grow their business, and maintain long-term client relationships. 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You will find actionable tips on:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e\u003cb\u003eThe Seven Stages of Selling\u003c\/b\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cb\u003eGetting FKD: How to Be a Time Manager, Not a Time Stealer\u003c\/b\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cb\u003eNegotiating Like A BOSS\u003c\/b\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cb\u003e\"The One Who...\": Everyone Needs a Hook\u003c\/b\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cb\u003ePulling the Indecisive Client Forward\u003c\/b\u003e\u003c\/li\u003e\n    \u003cli\u003e\u003cb\u003eAnd Much More!\u003c\/b\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhether your field is real estate, insurance, retail, or any other industry, \u003ci\u003eSell It Like Serhant\u003c\/i\u003e will empower you to master the art of sales. Prepare yourself to transform your approach, boost your results, and achieve greater success. Ready, set, GO!\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Full of smart tricks and tips to make a seller out of you'\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e—PEOPLE.com\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e'Whether you're in real estate or an author, you have to know how to sell yourself and your work. Because if you don't, you can't eat. This book from one of America's hardest hustling salesmen is a crash course into becoming great at it.'\u003c\/b\u003e\u003c\/p\u003e\n\n\u003cp\u003e\u003cb\u003e—Ryan Holiday, bestselling author of \u003ci\u003eThe Obstacle Is the Way\u003c\/i\u003e and \u003ci\u003eEgo Is the Enemy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45713080156396,"sku":"9781473695856","price":23.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781473695856_4db1827d-5555-4dca-91ab-d2f0b65aa461.jpg?v=1732693725"},{"product_id":"uncommon-service","title":"Uncommon Service","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eMost companies often regard service as a low-priority business operation, only bringing it to the forefront when faced with customer complaints. 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The book advocates that by fundamentally rethinking and restructuring service as an integral part of your business strategy, companies can significantly enhance productivity, profitability, and competitive edge. Frei and Morriss provide real-life examples, practical tools, and actionable insights making this a must-read for anyone serious about revolutionising their service strategy.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette New Zealand Ltd","offers":[{"title":"Default Title","offer_id":45714457952492,"sku":"9781422133316","price":74.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781422133316.jpg?v=1726008430"},{"product_id":"way-of-the-wolf","title":"Way of the Wolf","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cb\u003eLEARN FROM THE MASTER OF SALES AND PERSUASION\u003c\/b\u003e\n\n\u003cp\u003eJordan Belfort – immortalised by Leonardo DiCaprio in the hit movie \u003ci\u003eThe Wolf of Wall Street\u003c\/i\u003e – reveals the step-by-step sales and persuasion system proven to turn anyone into a sales-closing, money-earning rock star.\u003c\/p\u003e\n\n\u003cp\u003eFor the first time ever, Jordan Belfort opens his playbook and gives readers access to his exclusive step-by-step system – the same system he used to create massive wealth for himself, his clients, and his sales teams. 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These narratives provide not only inspiration but also concrete lessons on what works and what doesn’t when executing a blue ocean shift.\u003c\/p\u003e\n\n\u003cp\u003eFor leaders, managers, and entrepreneurs, \u003cem\u003eBlue Ocean Shift\u003c\/em\u003e serves as an invaluable resource filled with battle-tested lessons from the field. It teaches you how to avoid common pitfalls and equips you with tools to build confidence within your team so they can own and drive the shift. 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Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.\u003c\/p\u003e\n\n\u003cp\u003eThe lean movement has transformed manufacturing and is now revolutionising marketing. Small, medium, and large businesses are getting bigger and better results with less marketing.\u003c\/p\u003e\n\n\u003cp\u003eIn this book, you'll discover:\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eWhy many existing marketing techniques have stopped working and what to do instead.\u003c\/li\u003e\n    \u003cli\u003eThe exact tools and tactics you need to build a devastatingly effective marketing system.\u003c\/li\u003e\n    \u003cli\u003eHow to win with a simple, structured, and systemised approach rather than failing with random acts of marketing.\u003c\/li\u003e\n    \u003cli\u003eHow to pivot from bloated, ineffective, and wasteful marketing activities to ones that compel prospects to take action.\u003c\/li\u003e\n    \u003cli\u003eHow to create a strong product-market fit so that your target market intensely desires what you have to offer.\u003c\/li\u003e\n    \u003cli\u003eHow to do marketing you'll be proud of that works without hype, scams, or pressure.\u003c\/li\u003e\n    \u003cli\u003eHow to build a strong brand that creates goodwill and attracts ideal customers.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cem\u003eLean Marketing\u003c\/em\u003e is a follow-up to the international bestselling phenomenon, \u003cem\u003eThe 1-Page Marketing Plan\u003c\/em\u003e.\u003c\/p\u003e\n\n\u003cp\u003eStop trying to outshout the other guy. 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Through his detailed analysis and real-world examples, we understand why Claude Hopkins was considered an expert in the best marketing practices. His innovative techniques, such as risk-free trials and money-back guarantees, helped elevate brands like Swift \u0026amp; Company, Quaker Oats, Palmolive Soap, and Pepsodent to household names.\u003c\/p\u003e\n\n\u003cp\u003eDavid Ogilvy, another advertising legend, famously said, \"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.\" Such high praise highlights the enduring impact of this work. Even nearly a century after its initial publication, \u003cem\u003eScientific Advertising\u003c\/em\u003e continues to serve as a foundational text for understanding the elements of effective advertising.\u003c\/p\u003e\n\n\u003cp\u003eMore than just a guide to good salesmanship, this book offers a window into the early decades of American advertising, capturing the spirit of a bygone era. Whether you are new to the field or seeking to enhance your knowledge, Claude Hopkins's timeless wisdom will provide the guidance you need. Explore this classic to see how foundational principles laid out almost 100 years ago continue to shape advertising strategies in the modern business world.\u003c\/p\u003e\n\n\u003cp\u003eClaude C. Hopkins (1866–1932), an illustrious figure in the advertising industry, achieved remarkable success as a copywriter, earning over $150,000 a year at the Chicago advertising agency Lord \u0026amp; Thomas before World War I. His work and innovative methods set enduring standards in the field, making \u003cem\u003eScientific Advertising\u003c\/em\u003e a must-read for anyone eager to understand and excel in the art of advertising.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Nationwide Book Distributors Ltd","offers":[{"title":"Default Title","offer_id":45738796417260,"sku":"9780486836058","price":39.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780486836058.jpg?v=1726551858"},{"product_id":"free-prize-inside","title":"Free Prize Inside","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eImagine the excitement of discovering a surprise inside your favourite cereal box - a small, priceless treasure that makes the experience unforgettable. This sense of delight and allure is precisely what Seth Godin seeks to inspire in his readers with \u003cem\u003eFree Prize Inside\u003c\/em\u003e. This transformational guide explores innovative strategies to captivate and retain customers, ensuring your product stands out in a crowded marketplace.\u003c\/p\u003e\n\n\u003cp\u003eIn \u003cem\u003eFree Prize Inside\u003c\/em\u003e, Godin delves into the art of creating something so compelling that it practically markets itself. He demonstrates how, regardless of your department or position within a company, you can contribute to creating irresistible products or services. Through practical, actionable insights, Godin empowers readers to think creatively and make a significant impact without needing an MBA or a substantial budget.\u003c\/p\u003e\n\n\u003cp\u003eThis book is packed with strategies and tips that you can implement immediately. Godin breaks down the process into a step-by-step guide for identifying great ideas and rallying support to bring them to fruition. He underscores the importance of remarkable concepts that capture the imagination and drive engagement, showing how marketing is not confined to a single department but is a collective effort that should permeate through an entire organisation.\u003c\/p\u003e\n\n\u003cp\u003eWhat sets \u003cem\u003eFree Prize Inside\u003c\/em\u003e apart is Godin's emphasis on pragmatic and cost-effective approaches to innovation. He offers readers a clear blueprint for fostering creativity and enthusiasm within their teams, enabling them to develop products and services that customers genuinely value and love. The book's appeal lies in its simplicity and effectiveness, making it an essential read for anyone looking to inspire change and drive success in their business ventures.\u003c\/p\u003e\n\n\u003cp\u003eWith \u003cem\u003eFree Prize Inside\u003c\/em\u003e, Seth Godin continues his tradition of delivering insightful, engaging, and highly relevant content that equips readers with the tools they need to achieve remarkable outcomes. Whether you're a seasoned marketer or just beginning your journey, this book is a valuable resource for learning how to create compelling, marketable innovations that will leave a lasting impression on your customers.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Penguin Random House NZ","offers":[{"title":"Default Title","offer_id":45745324228844,"sku":"9780141019710","price":28.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780141019710.jpg?v=1726674536"},{"product_id":"crossing-the-chasm","title":"Crossing the Chasm","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003ci\u003eCrossing the Chasm\u003c\/i\u003e by Geoffrey A. Moore is an essential guide for navigating the complex landscape of high-tech marketing. The book presents a revolutionary framework for moving products from early adopters to a larger market segment known as the early majority. Its central premise revolves around the idea that there is a 'chasm' between these two groups and that innovative companies often struggle to bridge this gap, thus failing to achieve mainstream success. Through a detailed examination of high-tech consumer behaviours and market dynamics, Moore offers invaluable insights on how to overcome this daunting challenge.\u003c\/p\u003e\n\n\u003cp\u003eThis seminal work dismantles outdated marketing strategies, making way for a fresh perspective on the realities unique to the high-tech industry. Moore's model is grounded in practical experience and is enriched with real-world examples, making it an indispensable resource for entrepreneurs, marketers, and business leaders striving to scale their technology ventures.\u003c\/p\u003e\n\n\u003cp\u003eThis updated edition of \u003ci\u003eCrossing the Chasm\u003c\/i\u003e goes beyond the original insights by incorporating comprehensive coverage of the Internet and World Wide Web, thus making it relevant for today’s digital age. The book captures the essence of how the online world has transformed market dynamics and the essential strategies required to succeed in this new environment. It provides actionable advice on positioning products, choosing target markets, and developing effective marketing campaigns that resonate with a wider audience.\u003c\/p\u003e\n\n\u003cp\u003eRenowned as a landmark book, \u003ci\u003eCrossing the Chasm\u003c\/i\u003e has been praised for its clarity, depth, and practicality. Geoffrey A. 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Whether you are an entrepreneur, a marketing professional, or a business leader, this book offers the crucial guidance needed to navigate the perilous waters of high-tech marketing and achieve your business objectives.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"John Wiley and Sons Ltd","offers":[{"title":"Default Title","offer_id":45762925101292,"sku":"9781841120638","price":35.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781841120638.jpg?v=1727088947"},{"product_id":"how-brands-grow","title":"How Brands Grow","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eCelebrating its 10-year anniversary in 2020 and with over 100,000 copies sold, \u003cem\u003eHow Brands Grow\u003c\/em\u003e by Byron Sharp remains an essential read for marketing professionals. Voted AdAge’s Most-Recommended Marketing Book of the Summer 2013, this book offers evidence-based answers to critical questions that marketers face daily.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eHow Brands Grow\u003c\/em\u003e delves into the mechanics of brand growth, exploring how advertising genuinely works, the real impact of price promotions, and the true effects of loyalty programmes on consumer loyalty. Sharp presents decades of rigorous research in an accessible style, tailored specifically for those looking to understand and leverage the principles that drive brand growth.\u003c\/p\u003e\n\n\u003cp\u003eThe book stands out for its grounding in empirical evidence. The marketing laws it discusses are not merely theories; they have been tested and validated across various conditions, time frames, and countries. This sets \u003cem\u003eHow Brands Grow\u003c\/em\u003e apart from other marketing texts, which often lack solid empirical support.\u003c\/p\u003e\n\n\u003cp\u003eOne of the most distinctive elements of \u003cem\u003eHow Brands Grow\u003c\/em\u003e is its challenge to conventional marketing wisdom. Through his research, Sharp reveals that much of modern marketing theory is not as robust as it is often assumed to be. Instead, he provides readers with a framework built on tried and true principles that have consistently held up under scrutiny.\u003c\/p\u003e\n\n\u003cp\u003eMarketing professionals will find \u003cem\u003eHow Brands Grow\u003c\/em\u003e not only enlightening but also practical. Sharp’s exploration of the meaning and application of marketing laws offers actionable insights that can be directly applied to help grow brands effectively. The book's clear exposition and evidence-based approach make it a vital resource for anyone looking to advance their understanding of how successful marketing truly works.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gardners Books Ltd","offers":[{"title":"Default Title","offer_id":45763014492396,"sku":"9780195573565","price":128.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780195573565.jpg?v=1727089763"},{"product_id":"spin®-selling","title":"SPIN® -Selling","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eSPIN® - Selling\u003c\/em\u003e by Neil Rackham offers a ground-breaking approach to high-value sales, fundamentally challenging long-held beliefs in the sales industry. The book is the culmination of extensive research carried out over 12 years, involving more than 35,000 sales calls made by 10,000 salespeople in 23 countries. Rackham’s meticulous studies uncovered that traditional selling techniques, effective for low-value transactions, tend to fall short when applied to major sales.\u003c\/p\u003e\n\n\u003cp\u003eContrary to popular sales dogma, Rackham demonstrates that tactics such as aggressive closing, highlighting product benefits, and focusing on objection handling do not significantly improve success rates in high-stakes sales environments. Instead, he introduces the SPIN-selling method, an acronym that stands for Situation, Problem, Implication, and Need-Payoff questions. This method shifts the focus from the seller to the buyer, encouraging sales professionals to engage in a consultative approach.\u003c\/p\u003e\n\n\u003cp\u003eThe core of \u003cem\u003eSPIN® - Selling\u003c\/em\u003e lies in its four types of questioning techniques:\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eSituation questions\u003c\/em\u003e are used to gather facts and understand the current state of the client’s operations or needs.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eProblem questions\u003c\/em\u003e help to identify issues or difficulties the client is experiencing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eImplication questions\u003c\/em\u003e delve deeper into the consequences of the identified problems, helping clients to recognise the urgency and gravity of their situations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eNeed-Payoff questions\u003c\/em\u003e guide the client to articulate the benefits and value of solving their problems, effectively positioning the seller’s offerings as the ideal solution.\u003c\/p\u003e\n\n\u003cp\u003eThis strategic framework equips sales professionals with practical, actionable techniques that have been proven to lead to significantly improved sales performance. The SPIN method is not simply a collection of tips but a cohesive, well-researched approach that transforms how sales conversations are conducted, ensuring a higher likelihood of success in landing major sales.\u003c\/p\u003e\n\n\u003cp\u003eThroughout \u003cem\u003eSPIN® - Selling\u003c\/em\u003e, Rackham provides real-world examples and case studies from leading companies that have adopted the SPIN method, illustrating its remarkable results in enhancing sales effectiveness. 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Wanna know the biggest difference between those two time periods? How many \u003cem\u003eleads\u003c\/em\u003e I was getting. The problem is - most business owners don't know how to get leads.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eI wrote this book to solve your \u003cem\u003eLEADS\u003c\/em\u003e problem.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eToday, our companies generate 20,000+ new leads per day across sixteen different industries. And they do it using the eight \"never-go-hungry\" playbooks inside. Once you see them, you can't unsee them. They're so powerful, they work without your permission. \u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eInside you will find...\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e\u003cem\u003eThe easiest way to get another five customers tomorrow\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe hook-retain-reward system that transforms content into leads\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe 6-part ad framework that gets more people - especially strangers - to want what you sell\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe one question that immediately turns any stranger (no matter how cold) into a hot lead\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe 7 direct referral methods responsible for 30% of my sales\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe affiliate playbook that gets hundreds of other businesses to advertise your stuff for free\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe agency agreement that gets them to teach you their lead-getting secrets at no cost\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003eThe how-to-get-people-off-the-streets-and-getting-you-leads in under 2 weeks framework\u003c\/em\u003e\u003c\/li\u003e\n  \u003cli\u003e\u003cem\u003e...and everything else that got our companies boatloads of leads...fast.\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003eAnd the best part is...you can use these playbooks to get more leads \u003c\/strong\u003e\u003cem\u003ewithin an hour\u003c\/em\u003e of reading this book. You just have to know where to look...and the first place is inside.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45798944866540,"sku":"9781737475774","price":77.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781737475774_5e1f6d48-b55d-462a-898c-06b23a996e04.jpg?v=1754531869"},{"product_id":"100m-offers","title":"$100M Offers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003e$100M Offers\u003c\/em\u003e by Alex Hormozi is a transformative guide for entrepreneurs and business owners who aspire to revolutionise their approach to creating unbeatable offers. Without the need for complex marketing strategies or daunting advertising budgets, Hormozi provides a blueprint for skyrocketing your business revenue, regardless of your industry—be it service, e-commerce, software, or retail.\u003c\/p\u003e\n\n\u003cp\u003eThis book is not just another business manual; it is a compelling narrative of resilience and innovation. Hormozi shares his journey from struggling to give away services for free to building an empire worth millions. Readers will explore the pivotal moments that led to this remarkable turnaround and discover the $100M Offer method that enabled Hormozi to earn more in a year than the CEOs of major corporations combined—all before hitting thirty.\u003c\/p\u003e\n\n\u003cp\u003eWithin its pages, \u003cem\u003e$100M Offers\u003c\/em\u003e offers profound insights into the art of making offers so irresistible that potential clients find it foolish to refuse. 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Experience the power of making million-dollar offers with Alex Hormozi's masterful guide.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Ingram Book Company","offers":[{"title":"Default Title","offer_id":45798944964844,"sku":"9781737475743","price":79.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9781737475743_af7f3347-447e-4a19-aeb8-2afd1766c1b2.jpg?v=1754532339"},{"product_id":"how-to-sell-anything-online","title":"How to Sell Anything Online","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cem\u003eHow to Sell Anything Online\u003c\/em\u003e by Anaita Sarkar is the ultimate guide for entrepreneurs seeking to navigate the dynamic and ever-evolving world of online sales. In a digital landscape where competition is stiff and attention is fleeting, this invaluable resource provides the insights and strategies necessary to not only survive but thrive in the online marketplace. 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