{"title":"Mark Tomlinson","description":"\u003cp\u003eMark Tomlinson explores the evolving landscape of education with a keen focus on contemporary challenges and innovative solutions. His works offer insightful perspectives on how learning can be reshaped to meet the demands of a rapidly changing world.\u003c\/p\u003e\n\n\u003cp\u003eReaders interested in the intersection of pedagogy, technology, and policy will find his approach both thought-provoking and practical. His titles encourage a deeper understanding of how education can adapt to foster creativity and critical thinking.\u003c\/p\u003e","products":[{"product_id":"innovation-by-demand-by-vivien-walsh-9780719082849","title":"Innovation by demand","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003eThe structure and regulation of consumption and demand has recently become of great interest to sociologists and economists alike. At the same time, there is growing interest in trying to understand the patterns and drivers of technological innovation. \u003cem\u003eInnovation by Demand\u003c\/em\u003e, newly available in paperback, brings together a range of sociologists and economists to study the role of demand and consumption in the innovative process.\u003c\/p\u003e\n\n\u003cp\u003eThe book starts with a broad conceptual overview of ways that the sociological and economics literatures address issues of innovation, demand, and consumption. It goes on to offer different approaches to the economics of demand and innovation through an evolutionary framework, before reviewing how consumption fits into evolutionary models of economic development.\u003c\/p\u003e\n\n\u003cp\u003eFood consumption is then looked at as an example of innovation by demand, including an examination of the dynamic nature of socially-constituted consumption routines. The book includes a number of illuminating case studies, such as an analysis of how black Americans use consumption to express collective identity, and a number of demand-innovation relationships within matrices or chains of producers and users, or other actors. These include service industries like security, and the environmental performance of companies.\u003c\/p\u003e\n\n\u003cp\u003eThe involvement of consumers in innovation is discussed, including an analysis of how consumer needs may be incorporated in the design of high-tech products. The final chapter argues for the need to build an economic sociology of demand that spans from micro-individual through to macro-structural features.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Hachette Aotearoa New Zealand","offers":[{"title":"Default Title","offer_id":47596676186348,"sku":"9780719082849","price":52.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0705\/7784\/8556\/files\/9780719082849-innovation-by-demand.jpg?v=1777935155"}],"url":"https:\/\/bookhero.co.nz\/collections\/mark-tomlinson.oembed","provider":"Book Hero","version":"1.0","type":"link"}